Navigation systems: why they're lame, what they need
By Brian Cooley, CNET.com on 01 December 2005
OK, I'll do the
dirty work: In-car navigation systems are a flop.
There, I've said it. I've said what nobody else around CNET's tech-crazy halls wants to admit. In-car navigation is the Sony Watchman of the car business: a clever video gadget that doesn't solve a real need. And the paucity of buyers is proof.
Think about it. Most of us drive to the same familiar places each week. We don't need directions. And when you do go somewhere new and unfamiliar, with today's navigation systems, you have to pull over and enter the address or race to tap it all in during a red light, thanks to lockout technologies that insult the user. (For example, I just tested a Jaguar XK-R that reached a new pinnacle of annoyance. You have to press a button just to get to the nag screen, then you have to press a button to acknowledge.) And when you do take the time to enter a destination, the system rewards you with a clumsy route that no local resident would ever take.
Recently, real-time traffic data has been arriving on the car navigation scene, overlaid on your map as you drive. Sounds promising, right? Actually, not really. The data set is way too coarse to be useful, and there just aren't that many sensors in the roads, if any at all. Besides, that little pea-brain nav computer can't begin to figure out a sneaky way around a traffic problem; it doesn't really know your town.
Plus, traffic data is like a typical weather report: You can't do much with the information, but you still want to know. You'll still go through your day, the only difference being that when you're soaked, you expect it. It's OK to enjoy that feeble form of knowledge -- just don't confuse it with empowerment.
And don't even get me started on those lame points-of-interest (POI) overlays in car nav systems. Surely, they can offer something more useful than icons showing all the churches and parks along my route -- handy if I decide to pull over and go to the park restroom, then need the shortest route to find a confessional, but otherwise, no.
I know this all sounds bleak, but I haven't given up on navigation systems entirely. I've been watching several advents that can fundamentally change the nature of in-car nav and save it from being a huge in-car flop. Here they are:
Learning systems: Pioneer's upcoming AVIC-Z1 system could be an early example of nav systems that "learn" to be your copilot. By monitoring the streets you drive for a while, units such as this can delight drivers by suggesting routes that incorporate the roads locals use with the greater comprehension that only a more advanced computer can muster. Finally, you can look forward to a nav system that teaches you a thing or two about driving in your town, rather than just hoping it can keep up with you. That said, I will admit this is a subtle advent, one that may be lost on prospective buyers until they experience it. To succeed, this technology will need massive word of mouth from early adopters.
Peer-to-peer traffic data: Check out the white paper on the TrafficView (PDF) system developed at the University of Maryland, and you'll see a future with dramatically upscaled traffic-data resolution; every car on the road becomes a sensor and a reporter. Better yet, the peer-to-peer nature of it avoids the need for a massive traffic-data network build out that nobody wants to fund. The biggest hurdle I fear here is interoperability. Carmakers are loath to offer anything that works with their competitors' vehicles. So this vision may have to be carried out with clunky, add-on devices. That's a shame.
Dynamic POI overlays: Churchill Navigation is showing a very slick navigation system that combines a photo-realistic display with super-rich overlays. The company even custom-wrote one that shows all the abandoned missile silos in the country for a client who is a buff. Combine that niche focus with the possibility of dynamic data, such as new local restaurant reviews, daily theater listings, business licenses, and -- yes -- advertising from merchants you patronise, and you can imagine a POI system with a living, breathing set of points that reflects your life and interests. Unfortunately, Churchill probably won't be the company to do it. It admits it wants to sell a very expensive system to rich guys, not focus its business on dynamic POI subscriptions.
Overall, today's in-car navigation computers suffer from a fatal flaw: They pale in comparison with even the oldest PC in your house. Smaller, dumber, and more limited -- not to mention boasting a worse display -- the in-car nav system needs to get better, and the price has to come down 75 percent (that's another column). However, with these three technologies, I think the relaunch of in-car navigation could be a hit.
Do you think today's in-car nav systems are a joke? What would you do to improve them? Talk back below!
Topics: in-car, car, systems, traffic, navigation, directions, nav, system, poi, peer
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Comments (7)
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Lindsay Tiller commented on 14/03/2007 23:30 Report abuse
I have found TOMTOM to have the best software but the worst after sales service.
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soyerlhr commented on 31/01/2007 00:48 Report abuse
I received a GPS navigation system for Xmas. It directs me to execute a U turn and an intersection where its choosen route crosses. It truly gives some strange directions.
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bazz commented on 21/01/2007 12:39 Report abuse
i think a gps should be voice activated, you say an address and it locates it for u, instead of pushing so many buttons which is time consuming and dangerous when driving
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saxon commented on 20/01/2007 17:18 Report abuse
the only value to me is in voice navigation alone...can I get that? what cost?
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Anony-mouse commented on 24/08/2006 08:59 Report abuse
Until navigation includes the "private" roads like DisneyWorld has, any set of directions in Orlando is suspect.
Does anyone know how many entrances their are to all the Orlando theme parks? And how missing a turn puts you back on an interstate or the Florida Turnpike, "never to return"?
Trust me, "hotel is at the entrance of..." is misleading information. Does GPS do any better than the maps on the internet? -
Monto commented on 06/01/2006 16:11 Report abuse
It will only really take off after in-car computers are becoming standard equipment in most cars. Let's face it, how many cars can you buy today with the "in-car PC" option? Let's hope Microsoft or Linux will eventually standardise in-car computing, until then SatNav will become something easy to implement.
We already have the technology for in-car computing. Any notebook PC will be more than enough to do the job fine. But why isn't it happening yet? Did I get too carried away?
Anyway, you get my point. -
Frednerks commented on 02/12/2005 15:24 Report abuse
They need to use 'voice recognition' for inputting destinations etc. It talks to you but you have to stop & input destinations or other information manually. This is their biggest drawback in my opinion.
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