New study shows early NBN user impressions

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Nic Healey can usually be found on a couch muttering about aspect ratios and 7.1 channel sound - which is helpful given that he's the home entertainment guy at CNET.

A university study has shown that 82 per cent of early NBN users are happy with the service and are also twice as likely to telecommute to work.

(Credit: NBN Co)

The study, titled "Broadbanding Brunswick", worked with a group of households in the Brunswick area, Victoria, who had been hooked up to the NBN, looking at their reasons for going onto the NBN and what their attitudes were to the service after experiencing it.

The study was done by the University of Melbourne and Swinburne University, and was funded by the Australian Communications Consumer Action Network (ACCAN) as part of its 2011 grant scheme. It was a longitudinal study, taking place from late 2011 to late 2012.

The study found that 82 per cent of households either agreed or strongly agreed that the NBN is a good idea. Fast speeds and high data capacity were the most popular components of the NBN.

In terms of cost, nearly half of the respondents (49 per cent) said there had been no change in the monthly amount spent on home internet. A further 26 per cent said their costs had increased, while 11 per cent said costs had actually gone down, usually via the swapping of a landline to a VOIP service.

Usage-wise, 62 per cent of households saw their internet use increase when connected to the NBN. It was also noted that twice as many NBN connected households were likely to have members who would telecommute for work than non-NBN homes.

Not surprisingly, the majority of early-adopter households were home owners (63 per cent)., but they were also more likely to be households with children, rather than just couples, singles or share houses.

The report can be read in full (in PDF format) here.

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rkc_62 posted a comment   

Or it could be read that people who telecommute are twice as likely to sign up for the NBN...

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