Nokia to use Windows Phone 7

Microsoft and Nokia have announced a broad mobile phone partnership that joins two powerful, but lagging, companies into mutually reliant allies in the mobile phone market.

As expected, Nokia plans to use Microsoft's Windows Phone 7 operating system as part of a plan to recover from competitive failings detailed in Nokia chief executive Stephen Elop's "burning platform" memo, but it's deeper than just an agreement to install the OS on Nokia's phones.

Instead, the companies will cooperate tightly under an agreement the companies currently describe as proposed, not final. Under this agreement Windows Phone 7 will become Nokia's "principal" operating system, and Nokia will help Microsoft develop it and ensure a broad range of phones using it are available globally.

Nokia will also use Microsoft's online services, many of which trail its Google counterparts, such as Bing for search and maps, and AdCenter for advertisements.

Nokia, once the dominant power of the mobile phone industry, has ceded the smartphone initiative to Apple's iPhone and Google's Android, and Elop believes Nokia's own Symbian and MeeGo operating systems aren't competitive. Microsoft has tried for years to penetrate the mobile phone market and although it now has a credible option with Windows Phone 7, it trails Android when it comes to developer interest and the breadth of phones available.

The two companies hope their combined might will be more convincing for software authors debating whether they need to bring their apps to yet another ecosystem. It's not yet clear how the alliance will extend to another hot new market, tablets, where Microsoft prefers Windows to its Windows Phone operating system. In contrast, iOS and Android developers enjoy the same operating system on phones and tablets.

Elop is set to detail the proposal later today at an analyst meeting in London.

The announcement was accompanied by a YouTube video featuring Microsoft and Nokia's chief executives praising the deal.

"Today, Nokia and Microsoft intend to enter into a strategic alliance," Elop said in the video, a precursor of a turnaround plan he's set to detail later today at an analyst conference in London. "Together, we will bring consumers a new mobile experience, with stellar hardware, innovative software and great services. We will create opportunities beyond anything that currently exists."

Microsoft CEO Steve Ballmer said the partnership "brings the brands mobile consumers want, like Bing, Office and, of course, Xbox Live".


Via CNET News

Previous Story

Motorola Defy

Mobile Phones
Next Story

Nokia-soft: cause for celebration?



Add Your Comment 12


Post comment as
 

Brian posted a comment   

I recently bought a nokia N8 on a 24 month contract... I wish I never did, they did a **** job at 'changins symbian' to be a touch phone OS... Furthermore, they are still making buggy phones. I gave them one last chance after my horrible N85 ordeal and this announcement has sealed Nokia's fate with me.

I will not even see out the contract term with this phone in my hand, I will be leaving it in a drawer and buying a more suitable phone outright. When the standard email client built into the phone doesnt work right you know its a dud of a phone...

 

PeteG posted a comment   

This will only put android further ahead in the market .. aardvark pretty much nailed it on the head .. nokia will have even less market share in a year then it does now.

 

Pete posted a comment   

high quality handsets is exactly what wp7 needs... brilliant os...

lets not kid ourselves... nokia was dying - maybe this will keep them alive.

 

aardvark posted a comment   

there goes the last thing that really set Nokia apart from any other manufacturer. Obviously Symbian was on its last legs, at least in this iteration (although still stable and super-reliable) but this decision destroys all the expectations we (well, I anyway) hda of MeeGo as a viable alternative OS, made by people who genuinely know their stuff. The software may be solid, but Microsoft's steadfast dedication to PC-based names like Internet Explorer and MS Office, plus their unwillingness to let manufacturers alter the UI, will negate any chance of product differentiation and will ultimately be to its detriment.

I feel like giving up on improving its own (open-source) OS in favour of someone else's is bandwagon-jumping and a bit desperate.

 

stu posted a comment   

You Have Lost me Nokia good bye.

 

rosh posted a comment   

my mate got the WP7 LG phone, i ridiculed him.

then after a couple of days I met him and thought I'd give the phone a go.

To be honest, I loved it. So much different, and I love the OS.

Its only in its first year and there is no doubt WP7 will become bigger.

If the app store grows, I might shift my apple to WP7.

I was using the lg optimus black.

 

BBP posted a comment   

Symbian is dead, long live WP7.

WP7 is the best OS out there and the partnership will allow it to get much greater market exposure.

Good news for both companies.

 

00zo posted a comment   

Consumers want Bing? Keep telling yourself that Ballmer! I have a Windows 7 phone and my only gripe is Bing, useless search and there maps are even worse...

 

00zo posted a reply   

*their. Me fails English :/

 

James posted a comment   

Maybe it's not such a bad idea... Nokia's Symbian platform is a joke and I think it's one of the reasons some people avoid their phones.
Also, I believe Apple is in a precarious position given they have one phone offering. I think the sheen will come off the iPhone eventually.


Sponsored Links

Recently Viewed Products