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Thanks for the memories  July 26, 2012

Peugeot takes to the surf

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CNET Editor

Michelle Starr is the tiger force at the core of all things. She also writes about cool stuff and apps as CNET Australia's Crave editor. But mostly the tiger force thing.

(Credit: Peugeot/Laurent Picard)

As part of its participation in this year's Goodwood Festival of Speed, Peugeot designed a high-tech surfboard based on its recent line-up of performance cars.

If a FlowRider Surf Machine is making an appearance at a car festival, Peugeot steps up to the plate. At this year's Goodwood Festival of Speed in the UK (11-14 July), the car manufacturer will be debuting the GTi Surfboard Concept, based on its recent performance cars — the 208 GTi, in particular, as well as the RCZ R and the Onyx concept vehicle.

(Credit: Peugeot/Laurent Picard)

Carved into a coupe franche ("clean-cut") shape, the GTi board shows two distinct parts: the nose of the surfboard in wood, the original material for the craft before fibreglass and polyurethane came along. This wooden nose, Peugeot said, represents "emotion", and is carved with the Peugeot GTi logo.

The tail end of the surfboard, representing "Motion", is carbon fibre — the material used for the Onyx — and is embellished with racing-stripe red on the outer fins. These, combined with the two inner fins, "are designed to give a responsive, exhilarating and agile ride quality", Peugeot said on its website.

It is these two concepts — motion and emotion — that Peugeot seeks to embody in the thrill of driving its cars. Visitors to the festival can see the board on display by the FlowRider — but, sadly, Peugeot makes no mention of seeing it in action.

(Credit: Peugeot/Laurent Picard)

Via www.peugeotdesignlab.com



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RoyS posted a comment   

That's not a surfboard.. this is a surfboard: http://www.roystuart.biz/2013/05/hotkurl-million-dollar-ride.html




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