Dressed up as "Area 52", Alienware launched its 2011 range in South Melbourne's Neverland entertainment venue, complete with flashing lights, obscure sounds and powerful machines.
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(Credit: CBS Interactive)
Well, if you insist.
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(Credit: CBS Interactive)
We were taken to what appeared to be a dark parking lot at first, and then the black-lights, UV paint and strange sounds hit us.
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(Credit: CBS Interactive)
All roads should be lit by black-lights. Then we could pretend we're in Tron while driving.
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(Credit: CBS Interactive)
At the Copa ... they fell into ... well, an Alienware event, we suppose.
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(Credit: CBS Interactive)
The abduction tunnel of doooooom!
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(Credit: CBS Interactive)
Inside the mothership, pretty lights reign supreme.
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(Credit: CBS Interactive)
The new M17x taking its best shot at DeadSpace 2. Action was absolutely fluid and didn't skip a beat.
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(Credit: CBS Interactive)
The M11x chews up Bulletstorm. We loved the previous M11x, and, by all reports, this one improves on the formula, offering more power and a gigabit Ethernet port.
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(Credit: CBS Interactive)
Not just terrible photo-taking skills: Crysis 2 is running in 3D here, thanks to Nvidia's GeForce 580M.
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(Credit: CBS Interactive)
The most important element at any event: booze. There is a disturbing lack thereof in these glasses, and the incredible urge to run a spoon across them.
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(Credit: CBS Interactive)
Oh! The show is about to begin!
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(Credit: CBS Interactive)
Hmm. A plain white Winnebago. Is Paul here, perhaps? Maybe there are muffins inside.
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(Credit: CBS Interactive)
It's a space Winnebago! Ten HD projectors are used to create a 3D projection map, courtesy of Boffswana.
Radar Man: Radar repaired, sir. We're picking up the outline of a ... Winnebago.
Dark Helmet: Winnebago ...? Lone Starr! -
(Credit: CBS Interactive)
The space Winnebago lands.
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(Credit: CBS Interactive)
We always knew Winnebago drivers had something odd about them.
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(Credit: CBS Interactive)
Gadzooks! The military gets involved. Presumably to steal the muffins.
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(Credit: CBS Interactive)
FIRE BAD! FIRE BAD! (Language warning on that link there!)
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(Credit: CBS Interactive)
We're pretty sure that we've seen this in Call of Duty 83: The Quest for More Money.
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(Credit: CBS Interactive)
Holy Space Winnebago Batman! It's real! Apparently it's not a Winnebago, but an "AirStream". It'll be touring around the country to give people an idea of what Alienware products are like.
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(Credit: CBS Interactive)
Half-trailer park, half-sci-fi. We're expecting first contact any time now.
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(Credit: CBS Interactive)
Alienware's four new laptops are inside, showing various games to illustrate their power.
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(Credit: CBS Interactive)
The new Area 51 desktop has an ominous, menacing presence. It's also rather sexy.
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(Credit: CBS Interactive)
You just expect them to float off into zero gravity at any moment.
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(Credit: CBS Interactive)
"Where we're going, we don't need roads!"
The AirStream kicks off its tour in Sydney's Circular Quay on 19 July, also hitting World Square, Westfield Bondi and Martin Place. Exact details and future travel plans will be revealed shortly on Alienware's impending Area 52 YouTube channel.
Craig Simms travelled to Melbourne as a guest of Dell.
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