Sydney FM radio station Nova 96.9 was broadcasting live from the launch event.
11.30pm strikes, and here's the first person in Australia to officially receive an Xbox 360. Far North Queensland teen Jake Spencer, a recovering stroke victim, had his Starlight Foundation wish come true when David McLean, Xbox director Australia, presented him with an Xbox 360 console and stack of games before official trading commenced.
It's 11.45pm, and a hip-hop dance crew takes to the stage to entertain gamers lined up behind a barricade.
11.55pm, and the Xbox 360 cheerleaders perform one last routine.
3,2,1... and it's 12.01am!
Within 15 minutes, the rush had settled, with the rest of the waiting gamers ushered into the EB Games in groups of two or three.