Polaroid relaunches instant cameras
By Alexandra Savvides on 14 October 2009
After an incredible response to the passing of the Polaroid instant film, the new licensee of the Polaroid brand has decided to relaunch some of the most popular instant cameras.
(Polaroid SX-70 image by Adriano Antonini, royalty free)
Endeavours like The Impossible Project, a scheme to reinvent the Polaroid instant film after the company ceased its manufacture, has proved that there's still interest and demand for the film.
The Summit Global Group, which licensed the Polaroid brand, has enlisted The Impossible Project to produce limited edition Polaroid-branded instant films for the new cameras, to be released in mid-2010.
According to The Telegraph, the Summit Global Group will be manufacturing the Polaroid One, which uses 600 series film, as well as a digital version of the camera. There is no word yet whether the company will produce one of the most popular cameras in the range, the SX-70.
The Impossible Project is set to release its first black and white version of the new Integral film in early 2010.
Topics: 600, camera, polaroid, impossible project, sx-70, one, instant, film
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Comments (5)
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eh commented on 09/12/2009 02:39
A reaching towards the pastel oddities of the original sx70 Time Zero films would be just fine! I was hoping someone would come along to put the right love and work into integral imaging!
Thanks! -
stock holder commented on 21/10/2009 12:17
ps do something right this time . thank you
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Giovanna commented on 19/10/2009 07:56
yaaay! i can't wait to get the new polaroid!!!!! im so happy about the new come back!!! :)
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dave commented on 16/10/2009 06:09
The would be awesome if the film quality is better than the old SX-70 film. I've still got a functional, perfect condition SX-70.
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Isabel commented on 14/10/2009 16:18
This almost makes me teary, I am so happy and excited
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