After an incredible response to the passing of the Polaroid instant film, the new licensee of the Polaroid brand has decided to relaunch some of the most popular instant cameras.
(Polaroid SX-70 image by Adriano Antonini, royalty free)
Endeavours like The Impossible Project, a scheme to reinvent the Polaroid instant film after the company ceased its manufacture, has proved that there's still interest and demand for the film.
The Summit Global Group, which licensed the Polaroid brand, has enlisted The Impossible Project to produce limited edition Polaroid-branded instant films for the new cameras, to be released in mid-2010.
According to The Telegraph, the Summit Global Group will be manufacturing the Polaroid One, which uses 600 series film, as well as a digital version of the camera. There is no word yet whether the company will produce one of the most popular cameras in the range, the SX-70.
The Impossible Project is set to release its first black and white version of the new Integral film in early 2010.
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