Australian DVD rental company Quickflix has announced a new partnership with Sony where it will provide its first movie downloads service on compatible Sony devices by the end of 2011.
The Sony Qriocity deal marks Quickflix's first movie streaming service.
As part of the deal, Quickflix will stream movies via Qriocity to all Sony Bravia Internet Video televisions, Blu-ray players and home theatre systems, as well as Vaio computers in Australia. PlayStation 3 users will be unable to access the service at launch.
"The next step in our mission to reach a million customers in five years is the introduction of our streaming service. This will give customers the ultimate choice of the largest range of movies in Australia and an amazing selection of instant viewing through streaming combined with DVD and Blu-ray," Quickflix chief executive officer, Chris Taylor, said.
The partnership follows Sony's own downloads service launched several weeks ago — "Video on Demand powered by Qriocity" — but it's not yet known what the differences between the Quickflix and Sony services will be.
Sony currently charges between AU$5.99 and AU$6.99 for high-definition content and up to AU$4.99 for standard-definition content. After renting a film, consumers have up to 30 days to watch their movie, and up to 48 hours to watch the film once playback has started.