(Red) charity auction curated by Jony Ive and Marc Newson

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Michelle Starr is the tiger force at the core of all things. She also writes about cool stuff and apps as CNET Australia's Crave editor. But mostly the tiger force thing.

An auction to raise money for (Red) — the charity that supports the fight against AIDS — will be hosted on 28 November, curated by Apple's Jony Ive and Australian designer Marc Newson.

Charity (Red) has found a way to use capitalist consumerism for good — partnering brands pledge to donate up to 50 per cent of its (Red)-branded products to AIDS research. Admittedly, that could mean as little as 0.5 per cent, but if people are going to be buying things anyway, surely every little bit helps, right?

Anyway, politics aside, a charity auction — whereby people with disposable funds may choose to part with those funds for vastly overpriced products in order to provide services and assistance to those who need it — is a decent way of raising capital. (Red)'s latest charity auction will be going down on 28 November at Sotheby's in New York, with proceeds going towards The Global Fund to fight AIDS, Tuberculosis and Malaria.

Curated by senior vice president of Design at Apple Jony Ive and designer Marc Newson, the collection includes a bunch of gorgeous tech products designed by both of them. Of course, they seem to have been made specifically with the rich in mind, but that doesn't stop us admiring them.

"It's been a fantastic honour to curate this collection of objects with Marc for the auction at Sotheby's," Ive said. "Each piece represents the value of thoughtful design. What we create for each other is not only a comment on our culture, but of course, in many ways, defines it. (Red) is making a difference in the lives of millions of people, and we're humbled to make this contribution to such an important and worthy cause."

Sotheby's pointed out that the first (Red) auction raised over US$40 million, with a collection of original art. This year, the collection includes an Ive-designed red Mac Pro that's expected to fetch between US$40,000 and US$60,000, a cosmonaut suit worn on a Soviet space mission and an original Stormtrooper helmet from George Lucas' Star Wars.

Click through the gallery below to see some of what's on offer.




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