Samsung Galaxy S III teaser takes subtle shot at Apple

Samsung is beating its Galaxy drum quite hard as it nears its new handset's launch day.

Who could Samsung be referring to?
(Screenshot by CBSi)

The company today launched a new teaser video — the second related to its upcoming Unpacked 2012 event — enticing people to acquire "truly smart technology" that can become a "natural part of life". The company doesn't show off the highly anticipated Galaxy S III, instead taking viewers on a journey through space, and finding a way to toss the Galaxy branding into the clip's text overlay.

One of the more notable additions to the video, however, is the end. Samsung says that with the right device, users will be able to "stand out from everyone else". As the latter part of that statement is displayed on-screen, Samsung shows an image of sheep. Although the company didn't mention Apple or its customers by name, detractors have long called the iPhone maker's faithful customers "iSheep" for their ostensible willingness to follow Apple's lead and buy its products whenever they launch.

It's possible, of course, that the sheep had nothing to do with Apple. But considering that there is no love lost between Apple and Samsung, and that both companies are trying to best each other in market share each quarter, it's hard not to see a link between the sheep and Apple.

Samsung plans to announce the Galaxy S III at its Unpacked 2012 event in London on 3 May. Although it has been tight-lipped on the device's features so far, the latest rumours suggest that it could come with a new design, a quad-core processor and a 4.6-inch Super AMOLED Plus display.

Here's the video:


Add Your Comment 5

Post comment as

DefconOne posted a comment   

Good knows when the poor sheep will see their iPhone 5. It will probably keep being pushed back as Samsung, HTC and Sony release bigger faster and better models before them.


craw1stu posted a comment   

Lets just hope that Samsung have rectified their software problem which causes the S II to constantly turn it self off


Richo_87 posted a comment   

The music in that ad... It's taken straight out of Mass Effect 2's soundtrack!!
Wonder how much they paid to have that....?


LawrenceS posted a comment   

That crack at apple lovers made me smile. Very funny.

Really looking forward to this release!


AlexV1 posted a comment   

Hilarious...Love it.

Sponsored Links

Recently Viewed Products