Samsung's Melbourne Customer Service Plaza (Credit: Samsung)
While Panasonic is busy boosting its customer service capabilities through Twitter, Samsung is taking a more old school route by opening seven "Customer Service Plazas" (CSP) across Australia.
Two CSPs are already open in Melbourne and Darwin, with Perth and Brisbane due to open their doors by November. Two in Sydney and one in Adelaide are on the plans for early next year.
It's costing the company $3 million to take this more face-to-face approach, as each CSP will house state-of-the-art testing and service areas for Samsung products. Those waiting for on-the-spot repairs can grab a coffee and browse the internet at cafes in the waiting area. They will also accommodate customer service admin offices and training facilities for retailers.
The facilities are set up to handle service for AV and IT products and some Samsung white goods. (Credit: Samsung)
Samsung is contracting third-party providers in each location to conduct the servicing on its behalf. But in case you can't front up to one of these centres, the company says it has increased staff numbers by 40 per cent in its national call centre based in Homebush, NSW.
Confirmed Samsung Customer Service Plaza locations:
2/137 Rooks Road
Vermont, VIC 3133
Lot 8909 Tang Street
Coconut Grove, NT 0810
Perth (under construction)
990 Mordaunt Circuit
Canningvale, WA 6155