Samsung is drumming up publicity for its upcoming ES9500 OLED TV, with a sneak preview of the new panel at the 2012 World's Fair in Korea.
To further impress the crowd, the chaebol (Korean for conglomerate) has also released fresh details on the 55-inch TV, including Smart Dual View technology. This nifty function allows two users to watch different 2D programs simultaneously, while wearing 3D glasses — similar to the feature that will do the rounds on this year's top-of-the-range LG TVs.
Other noteworthy features include Smart Interaction (voice-, motion- and face-recognition controls) and Smart Evolution (for upgrading the TV's hardware).
Performance-wise, you can expect a 20 per cent improvement in colour reproduction, compared with its current LED-lit panels. According to the Associated Press, the ES9500 will be launched in the second half of 2012, and will retail for about US$9000.