Samsung has gone on the offensive against early iPhone adopters once again, with a new attack ad.
Samsung's ad suggests that parents like to wait in line for Apple devices.
The commercial — which is quite well done — mocks those waiting for one of Apple's new iPhones in front of the company's retail stores:
The turnaround time is arguably impressive, given that Apple only debuted the iPhone 5 a week ago today. Mentioned (and mocked) are things like the new dock connector, larger screen and long-term evolution (LTE) — which are said to be old news by those with Samsung's Galaxy S3. Samsung also pokes fun at people who are saving spots in line, with a humorous twist that one individual is saving a spot for his parents (pictured above).
The ad follows a print ad that Samsung put out earlier this week, comparing the iPhone 5's features to the S3's with the tagline "It doesn't take a genius". This new one follows the similar thread of earlier advertisements by saying, "the next big thing is already here".
It's also not the first time that Samsung has gone after those waiting in line for an iPhone. A similar campaign last year, for the Galaxy S2, poked fun at the types of people who line up for the devices.
The ad comes at a time when people are, in fact, already lined up to get their hands on one of Apple's new iPhones, which goes on sale this Friday. The reason? The phone is already backordered on Apple and its retail partner's websites by around three to four weeks. People began lining up outside of Apple's flagship store in New York earlier this week. Eager shoppers have also set up camp (quite literally) in front of Apple's store in Palo Alto, California — the closest store to Apple's corporate headquarters.
Last month's court case between Apple and Samsung outed the fact that Samsung spent more than US$1 billion on advertising last year, close to the total that a California jury said the company owes Apple for infringing on a number of its patents.