Night owls and home entertainment fanatics take note: in the wee small hours of tomorrow morning, Samsung will be unveiling "what's next in home entertainment".
(Screenshot by Shara Tibken/CNET)
The event is taking place in New York, where it will be the far more reasonable time of midday on Tuesday, 13 August.
CNET's David Katzmaier, Ty Pendlebury, Sarah Tew and Shara Tibken will be on the ground in New York to bring you all the live news, photos and commentary from the event. You can follow along via our Samsung Live Blog URL or via the ScribbleLive embed below.
The invite offers few hints, but the big money is on an announcement on OLED TV. LG made a splash in Australia earlier this year, when it made a commitment to sell a curved OLED TV panel locally by the end of 2013.
OLED TV screens have been a headache for manufacturers for some time now, with major issues around manufacturing yield and lifespan of the panels.