Shazam claims direct role in 1m sales of Gotye's hit single

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CNET Editor

Seamus Byrne is the Editor of CNET Australia. At other times he'll be found messing with apps, watching TV, building LEGO, and rolling dice. Usually at the same time.

Gotye's worldwide hit single "Somebody That I Used to Know" may have sold one million copies as a direct result of searches on track-identification service Shazam, according to the company's statistics.

Shazam tags Gotye
(Credit: CNET)

According to The Hollywood Reporter, the song has become the most-tagged track ever on Shazam, with over 11 million tags to date. It recently became the first track to be tagged 1 million times in a single week.

Shazam could not offer an exact number of sales that resulted from the track identifications. It did, however, report that an average of 8 to 10 per cent of IDs do convert to sales, which would put Gotye's song right around the 1m sales mark via the Shazam application alone.

This is certain to be only a small percentage of total sales for a track that has achieved such worldwide success. But it's a result that shows how a timely and simple path from discovery to purchase can get people spending money instead of heading down the path to piracy.



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