PicWash photo retouching service to expand

By Stephen Shankland on 04 February 2008

PicWash plans to expand its online photo-retouching service. (Credit: PicWash)

PicWash, a Web site that offers to retouch photos for US$7 and up, has plans to offer premium services in coming months.

Currently, PicWash's staff of 30 retouches photos -- including those stored on PhotoBucket and MySpace -- to clean up acne, remove wrinkles, reduce red-eye, and whiten teeth. It costs US$7, or US$10 if you attach a note requesting specific fixes, said founder Daniel Ciraldo (who notes on his biography that he's the son of "renowned Miami-based dermatologist Dr. Loretta Ciraldo").

Coming later -- probably March -- will be a variety of premium services that will cost up to us$30, Ciraldo said in Las Vegas at the Photo Marketing Association trade show.

Among those new options: getting rid of braces, getting rid of double chins, and slimming bodies down. Of this latter category, Ciraldo hopes people will use the service as "slimspiration" -- giving themselves a vision of what they could become if they lost a few kilos.

The company promises a 48-hour turnaround for its current services.

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