Do we really need another outlet for photo sharing? Shutterfly thinks so.
The photo-printing service, best known for publishing custom calendars, albums, posters, and other photography-infused goods, announced on Wednesday the launch of "Shutterfly Gallery," a social network that is sort of like a Flickr for the scrapbooking set.
Shutterfly Gallery is the first major project launched since the publicly traded company acquired Nexo Systems, a Web site personalisation start-up. Nexo's technology has provided the technology for the new social-networking arm of Shutterfly.
Shutterfly Gallery encourages "storytelling" through the creation and sharing of online photo books that can be themed and customised with backgrounds, text, and tags. Members can also rate one another's albums, create profiles, and embed their photo books into Web sites or blogs.
"Our customers are inspiring and enthusiastic storytellers, and have asked for a way to share their stories with other customers and the general public," Jeffrey Housenbold, President and CEO of Shutterfly, said in a statement Wednesday. "Now we are providing them more ways to tell their stories."
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