Web 2.0 applications: Google vs. Yahoo vs. the world

By Elsa Wenzel on 23 May 2006

Tags: applications | e-mail | gmail | google | hotmail | web 2.0 | yahoo | yes | yahoo mail | message

Which Web-based e-mail service should you use? It depends on your personal taste, of course, but a clean page layout, speed, and security are paramount.

For now, the next-generation editions of Yahoo Mail, Gmail, and Hotmail are still works in progress and not widely available. You can get a Gmail account today either by sending a request via mobile phone or getting another user to invite you, but you'll need to join a waiting list in order to try the Yahoo Mail beta or the Windows Live Mail beta.

Yahoo Mail, based on the former Oddpost client, was the first to bring a drag-and-drop, Outlook-style layout to online e-mail. It arranges messages in tabs to help you multitask. (Click to enlarge)

We found only one other Web 2.0 e-mail experience worth mentioning: 37signals' Backpack is a neat hybrid of e-mail, personal publishing, and to-do lists. However, we found Backpack too awkward to serve as a primary e-mail account, and you have to pay to access the full features.

The trio of big-brand, beta e-mail services offers more features than do the classic, non-beta versions of Yahoo Mail and Hotmail that you may use today, but if you itch to switch, there's no easy way to import and export messages and contacts from one e-mail brand to another. We've been toying with these three beta tools through several iterations, and we expect more changes as their makers compete and respond to testers' requests.

Interface
Using AJAX technologies, all of these e-mail apps load messages in a snap because they don't have to reload an entire HTML page with each mouse click. Yahoo Mail and Windows Live Mail mimic the dual-pane layout of Microsoft Outlook, which squeezes more text onto a screen than online e-mail apps have in the past. Yet only Yahoo's tabbed messaging makes it possible to keep track of multiple messages at once or to interrupt your work and return to it later.

While the Outlook-style interface is familiar to users of desktop e-mail clients, we're fans of the uncluttered Gmail, with its copious white space and rounded edges. Gmail's single-click functions demand less dragging and dropping, so your hands can rest, but only Gmail lacks right-mouse-click functions. All three services do offer keyboard shortcuts.

If you've ditched Internet Explorer and are now using an alternative Internet browser, you'll appreciate Yahoo Mail and Gmail; both work with Firefox, Opera, and others. Windows Live Mail beta, on the other hand, works only with Internet Explorer.

Gmail presents just as much information as its rivals do but looks less cluttered.
(Click to enlarge)

Speed
We found Gmail to be the speediest online e-mail service; our messages seemed to appear the instant we clicked on a header. Delays of up to several seconds occasionally marred our experience with the betas of Windows Live Mail and especially Yahoo Mail.

Ads
Who wants a commercial break within their personal e-mail service? Only Yahoo Mail is completely ad-free. Windows Live Mail displays distracting, animated, graphical ads, while Gmail discreetly displays text ads based on the content of your e-mail messages. Google says that no human actually reads your e-mail, yet we find it uncanny to see paid suggestions for investment, travel, medicine, and more next to inbound messages about the same subjects.

Animated banner ads mar the appearance of Windows Live Mail. (Click to enlarge)

Organising content
By allowing you to drag and drop messages into folders, Yahoo and Windows Live spare you the manual labour of using a tiny check box to move content around. But Yahoo and Microsoft Live both display mail within a list of noncollapsible folders, which can get a bit unwieldy over time.

On the other hand, Gmail lets you organise content by tagging it with Labels; further, you can collapse the list of Labels along the left edge of the screen at any time. Gmail's filtering options go one step further than its rivals, letting you designate messages for an automatic Label or Star or to be archived, forwarded, or deleted. We set similar filters within Yahoo Mail, yet it failed to route messages from family members into the Family folder we'd designated.

If you're unlikely to organise your e-mail into labels or folders, you'll be at the mercy of built-in search tools to retrieve a must-have message. Yahoo Mail and Gmail not only let you search through messages, you can also look within attachments; Windows Live Mail sifts only through message text.< p/>

Finally, if you never delete e-mail, you'll appreciate that Gmail gives you a whopping 2.65GB of storage. Windows Live Mail comes a close second, offering 2GB, with Yahoo Mail trailing at a meager 1GB. One caveat, however, Windows Live will keep your saved e-mail for only 30 days; Yahoo and Gmail will keep your saved messages indefinitely.

Windows Live Mail warns you of potential phishing threats in a clearly labelled banner atop each message. (Click to enlarge)

Security
If spam is the scourge of your e-mail, then you'll want to wipe it from your in-box. So far we prefer Windows Live Mail's approach to spam and other threats. It displays a banner atop every message that either allows you to accept or reject a sender and further warns you of potential phishing scams based on an analysis of the e-mail's sender address. Gmail and Yahoo Mail both offer spam and virus filters, but neither make your options so obvious.

Services integration
Yahoo, Microsoft and Google all connect their e-mail apps to their own IM, calendars, and other tools to keep you from clicking elsewhere. Yahoo and Microsoft's e-mail betas offer contact sharing and instant links to their instant messaging and calendar apps. But Gmail provides the most sophisticated cross-integration; for example, the Google Talk beta IM client allows you to chat within a Gmail page and view transcripts of sessions there. Beyond that, Gmail's natural-language capabilities flag potential appointments for scheduling on the Google Calendar beta and display a Google Maps link whenever it recognises an address.

Yahoo Mail is the only one of these three e-mail services that lets you read lots of news via RSS feeds alongside your in-box. (Click to enlarge)

All three e-mail services include hand-picked RSS feeds, but here Yahoo has made the most progress. Yahoo Mail organises your newsfeeds into folders below your in-box, similar to the way RSS reader NewsGator works within Outlook. We like that you can collapse or expand the Yahoo RSS folder and view a headline and story summary or a full blog post without jumping to another page or opening another browser window. Gmail's Web Clips component displays a single story from an RSS or Atom feed above your in-box, but clicking it opens a new browser window. Yet unlike Yahoo Mail, Gmail lets you search by topic to add new feeds. Microsoft is planning to incorporate RSS feeds into Windows Live Mail, but its beta currently lacks an RSS reader./p>

Formatting
All three rivals let you format text and select from multiple font styles when composing a message, but Gmail doesn't allow you to add cute emoticons or change backgrounds as do its two rivals. If you want your e-mail to look professional, only Gmail's spelling checker works in Firefox and Mozilla browsers at this point.

Gmail connects you to Google's other services better than Yahoo and Microsoft do. Here, a friend sent us an apartment listing via e-mail, and Gmail flagged the text so that we could click to the location on Google Maps or schedule the open house on our Google Calendar. (Click to enlarge)

Conclusion
If you're a long time user of Yahoo or Hotmail, these upgrades may seem heaven-sent and intuitive. This is especially true if you're already accustomed to Outlook or Eudora's multipane layouts, which let you organise messages by dragging and dropping them into folders. But all this dragging and dropping seems primitive next to Gmail's automated labelling options. We give the Web 2.0 edge to Gmail for thinking outside the box. Gmail's integration with Google Calendar, Chat and Maps feels logical and not forced, and if there have to be ads on the page, we prefer Google's text messages off to the side over Microsoft's banner ads any day. Furthermore, true to the Web 2.0 spirit of sharing, Gmail's open code enables devotees to hack new features. So if Gmail's future-forwardness motivates you to give it a spin, you can always import contacts to Gmail from a less compelling e-mail service.

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