Sony 3D Blu-ray coming in 2010?

By Pam Carroll on 13 August 2009

Update: 3D-capable TVs were all the rage at the Consumer Electronics Show in Las Vegas this year. CNET staffers who saw them were underwhelmed, but that hasn't stopped vendors like Sony pushing ahead with the technology.

(3D Glasses image by Harry Fodor, royalty free)

At a Sony Blu-ray briefing in Sydney this morning, visiting Japanese honcho Yoshinami Takahashi, the deputy senior general manager, Home Entertainment Group, Sony Corporation, confirmed that 3D Blu-ray discs and players would most likely hit the market in October or November of 2010.

Takahashi said that the movie studios were close to reaching agreement on the final format for 3D Blu-ray, a decision he predicted would be finalised by the end of 2009.* He then thought it would be another nine months for Sony Blu-ray-capable players to enter the market. A 3D-capable television and the familiar 3D glasses, of course, are still critical elements of the mix.

When asked what he thought studios were planning for 3D Blu-ray content, Takahashi conceded that shorter-length content was more suited to the technology. As many viewers suffer from headaches and nausea watching full length movies in 3D, documentaries and animated shorts would probably be in greater demand.**

Following publication of this story, Sony issued the following points of clarification:

* "If the 3D Blu-ray format, which is currently being tested, is confirmed and goes into production, we would be hoping to see 3D Blu-ray players by the end of next year, however, nothing has been confirmed as yet."

** "Sony would like to point out that they will ensure all testing is done prior to the launch of 3D to ensure consumers have the best experience with this new technology and the range of 3D content."

Topics: 3d, blu-ray, sony, blu ray, confirmed

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Comments (13)

  • brendan commented on 31/10/2009 07:24 Report abuse

    they need to bring out polarised 3-d TV sets.., doubt it has anything to do with the players

  • Brendan commented on 31/10/2009 07:23 Report abuse

    they already have 3D movies on DVD and BD. i have 3 D movies.. they play fine..

  • Graf Thomas commented on 01/09/2009 03:36 Report abuse

    3d ready TVs and 3D Vision from NVIDIA have nothing to do with the headache glasses you see on top!

    @nighthawk: check www.Adult4D.com for 3D porn

  • Jbug commented on 15/08/2009 00:41 Report abuse

    They raise more questions with those statements than they answer. Are they saying that there will be no full-length movies? I hope not. Was that some language translation goof?

  • noob commented on 14/08/2009 12:15 Report abuse

    I thought they were trying to make tv's thinner, how will they fit the 3D in there? :p

  • Nighthawk commented on 14/08/2009 02:44 Report abuse

    Just give me 3D porn !!!

  • Hideous commented on 13/08/2009 23:57 Report abuse

    how about they make a simple HD STB recorder first then worry about extra's.

  • Ray commented on 13/08/2009 19:59 Report abuse

    Sony is now making 3D bluray another intersting invention.

  • punktual commented on 13/08/2009 14:15 Report abuse

    The glasses used are not the old red and blue as pictured, they are polarised glasses like they use in modern cinemas.

  • Cyberman commented on 13/08/2009 09:45 Report abuse

    What a waste. Can't watch a full-length movie. Get headaches. Have to wear stupid glasses. The 3-D effect is not that good.

    Get over it, Sony.

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