Sony's monster 4K screen will cost slightly more than a new 2012 Honda Civic.
Sony's 4K TV as seen by CNET at last month's IFA.
(Credit: Sarah Tew)
Sony has announced the pricing of its recently launched 84-inch 4K TV — and it's not for the faint hearted.
At US$25,000, the TV is a considerable investment, but it's important to note that the price is for the US only — we're still to confirm a local launch date or RRP.
Australian's are often subject to considerable mark-ups when compared to US pricing, although this can be hard to judge, as often each region have slightly different models. Luckily, Sony offers the LED 55-inch HX850 (model number KDL-55HX850) in both the US and Australia. The US price for the TV is US$2599. However, the Sony Australia website lists the RRP for the HX850 as AU$3499. That's an additional $958 — or roughly, a 37 per cent mark-up. If Sony were to continue this pattern, then the 84-inch TV would cost around AUD$33,500
It's really important to note that this is speculation. Sony does not, to the best of our knowledge, have any rules or formula regarding the pricing of its goods in Australia, nor are we privy to any special information regarding the potential pricing on the Sony Bravia 4K TV, when it comes to market locally.
But it is generally known that Australia does pay a premium on consumer electronics and, when Sony has already priced this particular product in such a premium range, we find ourselves extremely curious to see what Aussies might be expected to pay to be one of the first with a 4K TV in the home.