Sony Alpha DSLR-A350

By Lori Grunin on 10 April 2008

Unless you're prepared to spend a disproportionate amount on a really good lens, the resolution bump offered by the Sony Alpha DSLR-A350 isn't worth the price.

Editor's rating:7.2 User rating:9.6
  • Good: Sensor-shift image stabilisation • Useful Live View implementation with flip-up LCD
  • Bad: Kit lens could be better • Mixed performance • Small viewfinder • Interface annoyances
  • Specs: Digital SLR • 14.2 megapixels • 2.7 inch • CompactFlash Type I, CompactFlash Type II, Memory Stick Duo, Memory Stick PRO Duo • See more specifications
  • RRP: AU$1,399.00

With its 14-megapixel CCD, flip-up LCD, sensor-shift image stabiliser, and built-in wireless flash controller, the feature-packed Sony Alpha DSLR-A350 seems like a cornucopia of photographic goodness for the budget shopper. And you wouldn't be far off the mark: there's a lot to like in the A350, and we suspect it will garner its share of fans. Unsurprisingly, however, Sony made some compromises so that the A350 could lay claim to the title of highest-resolution budget dSLR.

Sony offers the A350 in three packages: body only, a kit with the SAL-1870 18-70mm f3.5-5.6 lens, which we tested, and a dual-lens kit that adds the SAL-55200 55-200mm f4-5.6 model. Those two lenses, plus the 75-300mm SAL-75300, currently comprises Sony's complete entry-level lens lineup. For other inexpensive alternatives you'll have to turn to compatible A-mount Konica Minolta, Sigma or Tamron offerings.

Design
A bit heavy at 582 grams without battery or media, the solid A350 has a solid, rubbery grip that's very comfortable to hold, and the extra heft makes it feel more substantial than competitors like the Canon EOS 450D. Another positive aspect of the extra weight: it doesn't get overbalanced when using accessories like the HVL-F42AM external flash we tested it with.

The A350 shares the straightforward layout design of the A200. There are direct-access controls for ISO sensitivity, exposure compensation and drive/bracketing/self-timer modes, while flash, AF, white balance, AF area and D-RangeOptimizer settings are grouped under a screen pulled up by the Fn button.

Since much of the design matches that of the A200, we have similar complaints about the USB placement as well. The USB connector sits inside the CF card compartment, which means you have to leave the door open while downloading, potentially allowing all sorts of schmutz to get onto the card-slot contacts (and, if you're accident prone, providing a protrusion to hit and hurl the camera to the floor). More important, Sony uses a semi-proprietary combo micro USB/AV connector on all its dSLRs, for no reason that we can see other than to force you to buy a cable from them if you lose the bundled one.

Additionally, all of Sony's lower-end dSLRs use lines rather than squares for the 9 off-centre focus-point indicators. They're very dim and some people may have trouble seeing them. Especially since the A350 has a very low-magnification 0.74x viewfinder.

Features
Sony's 2-sensor Live View implementation harks back to the more seamless approach pioneered -- and subsequently discarded -- by Olympus. With a secondary sensor dedicated to receiving a preview image off the imaging sensor, there's no need to flip the mirror up for preview and focus, then flip it back down to shoot, proving a more typical snapshot-like experience when framing via the 2.7-inch LCD. In addition, Sony incorporates a flip-up LCD, which makes the feature not just practical, but actually useful (predominantly for overhead and from-the-hip shooting). Like the A200, the A350 also supports wireless flash, uncommon but not unique in this price class, using the same appropriately bare-bones implementation as the A200. Rather than grafting pro multichannel support on the camera, which can be quite confusing to configure, it's basically binary: on or off.

The rest of the specs are typical for its class: sensitivity up to ISO 3200; sensor antidust protection measures; shutter speeds from 1/4000 second to 30 seconds with 1/160 second flash sync; various white-balance presets plus manual and colour-temperature chooser; spot, multisegment and centre-weighted metering; and spot, user-selectable spot and wide-area AF. There are also various drive modes including white-balance bracketing. Sony-specific features include the same D-RangeOptimizer as in the A700 and Creative Style presets with editable contrast, saturation and sharpness.

Performance
Because it generally costs too much to add faster processing in this price segment, the A350's higher resolution exacts a performance toll. There are a couple of bright spots, but in CNET Labs' tests overall the camera ranks on the slow side. When you take processing and file writing out of the equation, the A350 handily zips past the rest of the pack: shutter/shot lag lasts a mere 0.3 second in optimal conditions and 0.6 second in dim.

The rest doesn't look quite so rosy. It powers on and shoots in 0.6 second, kind of slow relative to the rest. Once focused, shot-to-shot time typically takes about 0.7 second for JPEG and 0.9 for RAW, both at the bottom of the class. It doesn't feel that slow while photographing, and we routinely shoot RAW+JPEG. Adding flash recycling time almost doubles the lag to 1.5 seconds, also at the bottom of the scale for dSLRs. As you'd also expect, the camera is a slow burst shooter as well -- 2.5 frames per second. Though it can keep that up until your card fills with JPEGs, it maxes out at 4 RAW frames.

As usual, its Super SteadyShot sensor-shift image stabiliser does work well; at the long end of the range for the 70-200mm f2.8 lens (effective focal length 300mm) we successfully shot at 1/10 second, about 4 stops beyond the 1/200-second shutter speed determined by the reciprocal focal-length rule. And speedwise, shooting in Live View with the A350 feels very similar to shooting with a snapshot camera. However, because it uses the two-sensor approach, the LCD only previews 90 percent of the scene compared to 95 percent with the optical viewfinder. Battery life is rated for 730 pictures.

Shooting speed (in seconds)
(Shorter bars indicate better performance)
Time to first shot  
Raw shot-to-shot time  
Shutter lag (dim light)  
Shutter lag (typical)  
Sony Alpha DSLR-A350 (with 18-70mm lens)
0.6 
0.9 
0.6 
0.3 
Nikon D80 (with 18-55mm lens)
0.1 
0.3 
0.9 
0.5 
Pentax K10D (with 18mm-55mm lens)
0.5 
0.5 
1.6 
0.5 

Typical continuous-shooting speed
(Longer bars indicate better performance)

Image quality
Rating photo quality tends to be difficult, but the A350 was particularly waffle-worthy. It renders good colour and dynamic range. Up to and including ISO 800, photos look solid, with a minimal increase in softness. However, at ISO 1600 and ISO 3200 colour noise kicks in and smeariness from the noise suppression algorithms degrades detail.

With some really expensive lenses -- an 85mm f1.4 Zeiss T* lens, 11-18mm f4.5-5.6 lens, and 24-70mm f2.8 Zeiss lens -- we got some nice low-ISO shots. But those are lenses you're unlikely to buy for a budget/entry-level camera like this, so we couldn't justify pushing the image quality rating up to an 8. (Unless you have some old, really good Minolta lenses that might be a different story.)

If you need the resolution bump at a low price, the Canon 450D is probably a better choice than the Sony Alpha DSLR-A350. It lacks in-body image stabilisation and the A350's intelligent Live View implementation, but it does have the mode, and Canon offers better comparable kit lenses and a better selection of budget lenses, as well as better photo quality and performance.

Topics: alpha, a350, digital slr, dslr, sony, live view, image stabilisation, dust removal, lens, shoot

Comments (6)

  • Alicia gave 10/10 on 14/11/2009 06:40 Report abuse

    • Good: Great pics, great layout, ease of use, the fact every second person has a canon the others have a nikon and I am alone with my sony, nice not to be a sheep.
    • Bad: The critics.

    I think this camera is great. Was my first DSLR (not the first Ive used but first Ive actually owned) and I just love it. I was prepared to spend ALOT more on it though but the people in 2 different camera stores said the kit lenses that come with the Sony are MUCH better than the kit lenses that come with other manufacturers. So I have to disagree with 'Lori' on the review above. I mean of course they *could* be better. Anything we buy we could say that about. But for what you get with this kit is way above what you get with other kits (yet I bet its not even mentioned in other brands. But being sony and not so popular in the market compared to the likes of canon etc, canon can get away with ripping people off but sony will get pulled up for being better value.)

  • Imran gave a review on 04/09/2009 14:04 Report abuse

    • Good: Picture Quality
    • Bad: Nothing

    People say the lens are bad but lens can be changed so i think this is a real good value for money NZ$1199 with 55-70mm lens

  • Jaymee gave 10/10 on 10/11/2008 08:32 Report abuse

    • Good: Great pics, easy to use, can be used as a point and click if on auto, great continuous shooting, and much more.
    • Bad: It is a tad heavy compared to some others but I can live with that for the fact it does as I want and does it well.

    I got this a few weeks back and I think its FANTASTIC. I have read mixed reviews including the cnet review and can not understand why its mostly negative. Perhaps because its sony? I know I was hesitant because you can often get better for less by getting another brand but in this case the other one I was looking at was the Canon 450D, it was more expensive and neither have everything, there are some things the sony has the canon doesnt and vice versa and the canon was more expensive. Theyre both good cameras but I dont get why there are so many reviews with a negative slant for the Sony, its a good camera and I got the twin lense kit for $1100AUD, I dont think the price was bad nor is the quality.

  • Count gave 9/10 on 01/05/2008 18:19 Report abuse

    Good LV for the mirror chamber. The in itself chamber - a step forward.
    KIT it is unsuccessful for such matrix. Other lenses are necessary.

  • Amigo gave 10/10 on 01/05/2008 18:07 Report abuse

    Cool SAL55200 and speed LV!!!!
    Good colors!!!!

  • Edward gave 9/10 on 01/05/2008 18:03 Report abuse

    Bad 1870 lens fo 14 mpx
    55200 - not bad.
    The chamber demands basically highclass optics then shows on everything that is capable.

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