Sony Bravia KDL40W4500

By Ty Pendlebury on 15 April 2009

The Sony Bravia KDL40W4500 is a competent television at a good price, and while the picture is proficient it has some problems with movement.

Editor's rating:7.5 User rating:8
  • Good: Excellent HD pictures • DLNA support • Subtle styling •
  • Bad: Occasional artefacts even with MotionFlow off • Poor off-axis •
  • Specs: LCD • 40 inch • 100 Hz • 1920 x 1080 pixels • See more specifications
  • RRP: AU$2,899.00

The season is upon us, all of the television manufacturers will unleash a barrage of new ranges and it can get kind of hard to keep up. While the KDL40W4500 has been out for a few months, it's part of the 2009 line-up and should have the features to keep its head above water during the impending flood. One feature it doesn't have, though, is LED backlighting. But let's take a closer look.

Design

The new W series is a hybrid of the V series' styling and the Z series' finish. The television features a slender bezel with a faint blue glitter accent, and has the "peekaboo slot" of the V series. You'll either like it or kinda don't. If you kinda don't then you'll appreciate that the 40-inch KDL40W4500 is also available in a different skin as the KDL40E4500, the "Picture Frame" TV.

Not much to say about the remote really. It's the same design as Sony has used for donkey's yonks and is reasonably ergonomic.

Features

Apart from the provision of an Ethernet port, the KDL40W4500 is fairly mid-range in its feature-set. You get a 1920x1080-pixel resolution, three HDMI ports, and a native 3000:1 contrast ratio. Picture processing — long one of Sony's strong points — is catered for with the Mark II version of the Bravia Engine and the company's Motionflow 100Hz technology.

Like most new Sony TVs it comes with a Picture Frame mode, with a selection of art on-board including Van Gough. It's not the greatest system, however, as slideshows are slow and unintuitive. But at least your TV can look like it belongs at the Met. Or something.

As we mentioned, the TV comes with an Ethernet and USB port, and is a DLNA-compliant device. Chances are, if you're buying a TV with a DLNA client on-board (or even know what this means!) then you would be the type of person who would already have a networked media box — be it a PS3 or a media centre PC. We're not convinced yet that a networked TV is yet at the stage where it can supplant a more fully featured device.

Sony's proprietary and — if done well, user-friendly — XMB makes an appearance on the KDL40W4500, and we're happy to say it's one of the better ones. Unlike some of the company's attempts at a purely vertical menu (say, like on the STRDA5400 receiver) the KDL40W4500 has both a horizontal and vertical axis. It's easy to use, and allows access to most functions.

The telly comes with a number of "tweaks" which assist in its general ease of use. These include integrated cable management within the stand (handy given the window), a side-mounted HDMI port for easier connection of consoles and the like, and a swivel stand useful for wide rooms.

Performance

While we were generally impressed with the performance of the W4500, it lacked any sort of distinction which would help it emerge from the flood we mentioned before. Nevertheless, it performed all tasks as it should.

Being a 1080p screen, it naturally coped well with Blu-ray material. Mission Impossible 3 had a sensible mix of image depth — provided by decent black levels — and fine detail. The screen also supports 24p, and we found that there was very little judder when enabled, but also surprisingly little without it, too. The on-board speakers sounded a little thin but conveyed all of the excitement of the disc.

While 100Hz modes are well known for their unpleasant artefacts, we strangely encountered them on this TV even when MotionFlow was switched off. While we didn't get any of the "encased in jelly" effects, we did see some "unnatural" motion — but only in small spurts. It seemed as if the engine was turning itself on and off periodically. We noticed this mostly on standard-definition content like Foxtel, and as it was only occasional it wasn't unpleasant, just odd.

Switching to DVD, and the black levels weren't the finest we've seen, but the screen still provided decent contrast. The TV put in a relatively realistic performance in King Kong. The rich sunrise that opens the penultimate scene, Kong's Last Stand, was painted in a muted, but realistic colour palette. There was also very little colour noise in the river, where it can tend towards a murky green colour, and little MPEG noise.

If you're looking for a television with a wide viewing angle, then it's best to keep looking. At certain angles the TV washes out and becomes faintly polarised, and so it's probably handy the TV comes with a swivelling base.

Conclusion

A good, if not great television, the Sony KDL40W4500 puts in a good performance for the money, but rivals such as Samsung offer superior cosmetics and a better picture to boot. Also, be aware that the Sony KDL40W4500 is now coming to the end-of-life, while the larger 46-inch and 52-inch sizes in the range remain. But if you really want this television, you can still try the KDL40E4500.

Topics: 100hz, 40-inch, bravia, sony, dlna, KDL40W4500, W4500, 1080p, television, little

Comments (4)

  • Daxxxx gave a review on 22/04/2009 21:03 Report abuse

    I bought the sony TV KDL40W4500 last christmas 08. Now it is not working just before good friday 09. I have to wait for 10 days now for the service guy to come and fix. However, it is not fix yet. I still have to wait for the part. It has been nearly 2 weeks without TV now.

  • Seihanzai gave 8/10 on 18/04/2009 17:10 Report abuse

    • Good: good picture (as long as all the lights in the house aren't off...then the clouding comes out to play), nice kinda standard design, price isn't too bad
    • Bad: possibly worst clouding to date on an LCD TV, 'Intelligent HDMI' control system doesn't work with the PS3 for some reason, oddly reflective for a matte LCD, shoddy customer service

    Pretty much the exact same impressions as slydoggies review below me. The picture is quite impressive but the backlight bleed/ clouding is a really obvious flaw and something I would have thought could have been fixed in previous models. I would be interested to hear if Ty experienced this issue on his review copy. I've given Sony a call about it but they pretend to have never heard of this issue before (almost as if they're not in the business of making LCD TVs...?). Overall I think I prefer the motion flow system and certainly the design on my brother's Samsung series 6. I'd say 7.5 is the perfect score for this TV.

  • sergo gave a review on 17/04/2009 16:16 Report abuse

    SONY CUSTOMER SERVICE IS WORST I HAVE EVER EXPERIENCED!!!!!
    I bought a Sony KDL-46-X3100 in Nov 07 and in Sept 08 it started playing up within warranty period. Thus began a chain of events including shocking customer service from their Authorised Service Centre who have since visited my house at least 5x times changing the same part over and over (Digital tuner) which did not fix the problem. It took me weeks of phone calls after every "repair" to the "Service Centre" to find out what the situation was. After a few months of this, I called the Sony Customer Service line who said they would look into the case and get it resolved. Well, their service was even worse and after 2 months of weekly phone calls to Sony with no response or explanation of what was happening, they finally said they have no influence over their authorised service centre and put me back to the service centre. After what Sony promised would be the last call out to confirm it was the same problem before they would talk replacement, again the service centre did not get back to me for weeks and the manager was always "too busy" to call me back after countless promises ending in the service centre hanging up on me. I once again called Sony "Customer Service" (term used lightly) and have been trying to get past the call centre telephonist to the customer service staff for 3 weeks now despite being promised I would be called back "within 24 hours" every time!! Today I called again and the call centre telephonist said that the Customer Service Centre was closed today (not all Fridays, just some!) and that I could write a letter to Customer Relations via snail mail! There is no dispute about the warranty period or validity etc BUT SIMPLY SONY DO NOT WANT TO CALL ME BACK OR DEAL WITH THE ISSUE WHICH HAS NOW BEEN ON GOING FOR OVER 6 MONTHS, OVER 25 PHONE CALLS AT LEAST AND COUNTLESS PROMISES TO RETURN MY CALL!! Beware buyers. Sorry for the huge rant, but Im at the end of my tether! So much for paying extra to get a Sony product.

    Is there a Sony representative on this forum that is willing to look into this, as I am now desperate and am at the end of my tether!

    Serge

  • slydoggie gave a review on 15/04/2009 14:10 Report abuse

    • Good: Features available
    • Bad: time spent learning about features & getting settings to optimum for TV, DVD, or blu-ray

    Overall I'm pretty happy, however I've noticed some lighter "white" patches in the top left and right, top and middle, and bottom left of the screen. Whilst it is not noticeable when full screen is being viewed and the imagery is changing, if the screen is black/dark (incl. if letterbox is present in movies), then it is quite noticeable. I've only had it for 2 weeks and was a massive upgrade for me so I'm still blown away by the pictures, but I concur re: unnatural motion flow. Periodic and not really an issue. Screen viewing on 45 deg angle also still presents strong images and not an issue.

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