Sony Bravia KDL46Z5500

By Ty Pendlebury on 14 September 2009

Boasting improved design and an upgraded picture engine, the Sony Bravia KDL46Z5500 is perfect for watching the World Cup on. But which Cup is up to you.

Editor's rating:8.5 User rating:9.3

  • Good: Excellent black levels • Detailed images • 200Hz is suited to sport • DLNA streaming onboard •
  • Bad: DVD replay could be better • 200Hz is poor with non-broadcast sources
  • Specs: LCD • 46 inch • 100, 200 Hz • 1920 x 1080 pixels • See more specifications
  • RRP: AU$3,999.00

It's been 12 months since Sony first dipped its toes in the 200Hz waters with the KDL-46Z4500, a product which basically invented a new category. Now that more 200Hz televisions have appeared on the market Sony has upped the ante with its latest model: the 46Z5500.

Design

While the previous model was stylish in its own way, we suppose, Sony has outdone itself with the design of the Z5500. It's austere, yet also sleek and unobtrusive. Sony has been on the picture frame path of late with the EX1 and the universal remotes it seems almost redundant to review TV remotes, but we know that some of you out there still use the remote that comes with the TV! The Sony remote is relatively friendly at the bottom but starts to get cluttered at the top — small, inconsequential buttons are starting to creep into design again. If you're looking to buy a TV based simply on the remote control, then Pana and LG make some of our favourites.

Features

The Sony 46Z5500 is a 46-inch panel and features a 1080p resolution with the company's own Bravia Engine 3 on board. The panel uses a Wide Colour Gamut Cold Cathode Fluorescent Lamp (WCG-CCFL) backlight and boasts a 100,000 :1 contrast ratio. It also supports the 24p standard, as most TVs also now do.

Of course, the "star" here is MotionFlow 200Hz, which is the second generation of this technology. What it aims to do is make a "laggy" technology such as LCD run better — because unlike plasma and OLED, LCD images aren't instantaneous. Though the lag is down to 5ms or less there is still a noticeable difference between LCD and other screen types. Features like 100Hz and 200Hz aim to "trick" the screen into refreshing more often and thus reducing ghosting. It does this by "interpolating" or calculating three extra frames between each original one to create a "smoother" image.

Like many of Sony's other TVs this year, the Z5500 features DLNA networking which means you can stream content from another PC or other server inside the house. The number of files the screen supports is quite limited in comparison to the ones supported by the new Samsungs and LGs, but it’s easier to use because it’s accessible from the company's XMB (Xross Media Bar).

Connectivity supports this well, with an Ethernet and USB port bolstering the impressive four HDMI ports and two component inputs. You also get three composite inputs and a PC input.

Finally, the TV features a number of Eco features, including a hard power switch, and is also relatively economical to run with a 3.5 Energy Star rating. The "Eco" mode did a good job of gradually increasing backlight to suit light levels when we turned it on; not suddenly and coarsely like LG's.

Performance

While 100Hz systems are yet to come of age, they have certainly matured. Like its forebear, Sony has yet again advanced the technology forward. Though the effects it achieves are a matter of taste — ie, it can make some content material look like video or worse: "fake" — it can work wonders on free-to-air sport. Watching some AFL there was a lack of artefacting, and the action "solidifies" more quickly under 200Hz, which made it easier to follow what's going on. While it also gets rid of judder it does remove a small amount of crispness from the image.

Where the effect didn't work was on other material such as Blu-ray or DVD. There we experienced some strange artefacts in "Standard" mode on the Batman Begins Blu-ray — movement became jerky and insubstantial, and on "High" it was even worse. The moral to this: don't use 200Hz for movies.

Without it though, images were bright, detailed and incredibly deep. The Bravia Engine 3 processor is the company's best yet, and does a brilliant job of cleaning up video nasties like laggies and noise. However, one thing we did notice is that the default Sharpness was too high and some "fake" details did creep in. Turning Sharpness down to "Min" fixed this.

The old adage "watch LCD in a lit room" didn't really apply here, because even in a dark room the black levels were deep. While you wouldn't mistake it for midnight in a coal mine, they were nevertheless very good for non-LED backlit television.

Blu-ray looked best and everything from the moody Batman Begins to the frenetic Mission Impossible III looked great. MI3 itself has a tendency to look grainy and a bit garish — especially the bridge scene — but the Sony responded with a detailed image without the "poster colour palette" of other TVs.

DVD replay, on the other hand, was respectable but not as successful. While King Kong was given natural colours and that great "three dimensionality", it shared similar problems to the Z4500. For instance, the clouds in the Kong's Last Stand scene came out looking like a plasma with a lack of smooth colour gradations and a tendency to break up into "mosquito-like" noise.

Sony prides itself on its audio products, and the Z5500 was able to acquit itself well here. For small down-firing speakers, intelligibility was great and bass was relatively full. In short, the sound was very well-rounded. While we have heard better on-board speakers the Sony did a very good job given the design constraints.

Conclusion

There is little doubt that Sony currently makes the best 200Hz system out there, but there is still a ways to go. It's not great for movies, but for sport it's perfect. And when seen in conjunction with all of the other features on this TV, it turns out that the Sony 46Z5500 is a very good buy indeed. It may be the same price as last year's model, but we feel it's a better deal overall.

Topics: sony, lcd, hdtv, bravia, KDL46Z5500, 200hz, 46-inch, motionflow, sport, z-series, z5500

Comments (25)

  • Test with Games please gave a review on 20/11/2009 20:47 Report abuse

    • Good: please test with games
    • Bad: please test with games

    Dear CNET staff, can you please test this TV with games PLEASE! esp. with Full HD games on xbox and ps3. Thanks. (i've been dreaming of buying this tv and now a bit sad that you say it's not good with "non-broadcast" sources. So it means it's bad with Games?

  • Test with Games please gave a review on 20/11/2009 20:38 Report abuse

    • Good: please test with games
    • Bad: please test with games

    Dear CNET staff, can you please test this TV with games PLEASE! esp. with Full HD games on xbox and ps3. Thanks. (i've been dreaming of buying this tv and now a bit sad that you say it's not good with "non-broadcast" sources. So it means it's bad with Games?

  • snaphook gave 9/10 on 20/11/2009 10:37 Report abuse

    • Good: Freeview HD excellent, Blue Ray with ps3 awesome
    • Bad: Not quite perfect yet, will have to wait 3 years for an oled

    First big screen TV and I'm more than happy. I live in a rural area and I wasn't sure I could get all the HD channels. I turned on the TV ,it went searching and found all the Freeview channels out there.All vivid and clear. Much much better than the quality we got from the CRT.

  • Ivalice gave 10/10 on 12/11/2009 00:58 Report abuse

    • Good: Excellent Black Level, Excellent Colour reproduction via Wide colour gamut!
    • Bad: None so far

    Excellent Tv, Couldn't be happier with my purchase through HN last Saturday. Took about 5 mins to setup my 46inch Z series. Tried Blu-Ray content via Ps3 (HDMI) the fine blacks and superb colour reproduction is nothing short of extraordinary for a none-led Tv. Gaming is a delight with this Tv, have tried uncharted 2, numerous other fast paced action game, all I could say is that this TV is made for gaming!

    Couldn't be happier!

  • simon gave a review on 02/11/2009 21:25 Report abuse

    • Good: great HD, detail, suitable for sport
    • Bad: only average-above average SD viewing

    I just got one from the good guys down at highpoint for $2006.
    great for sport, great for HD movies but SD viewing is still only above average.
    great tv for the price

  • spooky gave a review on 02/11/2009 18:21 Report abuse

    just picked up one online at jb-hi fi for 2280. Plus free playstation 3 and free delivery. Hope to test it out soon.

  • 2far4u2 gave a review on 01/11/2009 09:04 Report abuse

    • Good: might be good
    • Bad: very poor

    It was finaly delivered & I take it out of the box & I cant even get it past language selection. So I go out of pocket to buy this tv & what do I get nothing more then a paper weight. All I can say is good luck on getting a good one.

  • Henrahh gave a review on 28/10/2009 10:11 Report abuse

    • Good: Everything
    • Bad: First high end tv: Dont know what i'm doing

    Picked up 52Z5500 for $3750 from good guys on Saturday. Any Ideas on optimal settings?

  • Henrahh gave a review on 28/10/2009 10:07 Report abuse

    • Good: Everything
    • Bad: First high end tv: Dont know what i'm doing

    Picked up 52Z5500 for $3750 from good guys on Saturday. Any Ideas on optimal settings?

  • SIlverguy gave a review on 25/10/2009 15:44 Report abuse

    • Good: clear defined picture! awesome looking tv
    • Bad: can't always use the 200hz

    Great TV, but am still playing around with optimal settings.. can others please post their optimal settings for this tv on here? cnet, this would be good to see in the future, i.e. an optimal settings section.

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