Buy a 1080p Bravia between now and January and get a PS3 thrown in.
With the 40-inch W series starting at AU$2,999 this would be a relatively inexpensive way to get into HD and the (admittedly still small) world of Blu-ray movies.
"Our Full HD BRAVIA range shows the phenomenal detail possible with high definition, and what better way to experience this than through the Blu-ray-enabled PS3," senior product manager for Visual at Sony Australia Graham Keogh said in a press release.
"Sony is as much about content as we are about hardware. Now, consumers will get the best of both worlds with this full high-definition combination," he said.