Sony is about to announce its latest Christmas promotion with a free full three-year warranty on all of its Bravia LCD televisions, up from a standard 12 months starting 1 October.
Extended warranties on Bravias are available at the point of sale for additional charge, and this is the first time in several years Sony has opted for a non-hardware-based promotion, having offered bonus PlayStation 3 consoles in the past.
"With subscription television just this week announcing 30 new channels, as well as free-to-air TV increasing their content offerings, there are even more compelling reasons to upgrade your television set now," said Toby Barbour, deputy general manager of consumer products, marketing at Sony Australia.
At the moment, the only other manufacturer to offer a three-year warranty on LCD is LG. Panasonic and Samsung offer one year while Toshiba offers two years as standard.
The three-year warranty promotion will run for three months, until 31 December 2009.