Start-up BranchOut trying to out-link LinkedIn

A start-up called BranchOut is raising cash in a bid to offer a professional social network that its CEO asserts could outdo LinkedIn with greater exposure and the right amount of cash.

(Credit: BranchOut)

BranchOut serves a mission similar to that of LinkedIn — to help people find jobs and network with colleagues. But BranchOut is a bit different, in that it's available strictly as a Facebook app rather than as a standalone website.

Some may see that as a limiting factor, but not CEO Rick Marini. BranchOut's chief executive told Business Insider that he thinks the exposure to Facebook's 850 million users could give it a leg up, especially since the popular social network includes more types of people looking for more types of jobs.

"LinkedIn is a great company, and does a great job with 10 per cent of the workforce," Marini told Business Insider. "But the other 90 per cent of the world is on Facebook. Those are the people we can finally give a professional profile to."

(Screenshot by Lance Whitney/CNET)

The company is also raising cash to fuel growth. It just received an influx of US$25 million from various investors, amounting to total funding of US$49 million over the past two years, Business Insider added.

BranchOut has high ambitions, but faces a clear challenge in trying to even match LinkedIn in overall awareness and popularity. So far, the app has around 25 million registered users, compared with LinkedIn's 150 million.

Still, BranchOut is growing. The company's mobile HTML app has rounded up more users, and dedicated apps are in the works for iOS and other mobile platforms.

Checking my Facebook account recently, I found three requests from colleagues inviting me to join the BranchOut network. That's far from the number of requests I receive on LinkedIn, yet it's not bad for a company striving to make itself known.


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