Steve Jobs says no to 7-inch iPad

Steve Jobs thinks you're fat. Or at least your fingers are.

(Credit: CBSi)

Jobs dialled in to Apple's earnings call this afternoon and took on, among other topics, the usability of a 7-inch touchscreen tablet. Though many of Apple's competitors are introducing or plan to introduce tablets in that size, it's not ideal for a touchscreen device, he told investors.

"It's meaningless unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of their present size," he said.

Normal-size human fingers are too big to be able to accurately hit icons on a screen that size, he claimed.

"Apple has done extensive user testing and we really understand this stuff," he said. "There are clear limits on how close you can place things on a touchscreen, which is why we think 10-inch is the minimum screen size to create great tablet apps."

But it's not just our pesky fingers that are the problem. He also trashed the screen size and resolution of 7-inchers.

"One naturally thinks that a 7-inch screen would offer 70 per cent of the benefits of a 10-inch screen ... this is far from the truth. 7-inch screens are 45 per cent as large as an iPad," Jobs said. "This size isn't sufficient for making great tablet apps."

"No tablet can compete with a smartphone. And given that all tablet users will already have a smartphone in their pocket, giving up screen area to fit in a pocket is a bad trade-off," he said.

Jobs is obviously doing some marketing countermeasures ahead of the holidays when several new tablet models may become available that compete with the iPad.

But he was also sending this message to those reporting rumours that a 7-inch iPad is on its way: it's not happening.


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Alicia posted a comment   

If Apple released a 7" iPad tomorrow, I would buy one. I'm hesitant about purchasing the current iPad model becuase, to me, the size makes the device cumbersome and awkward.
Mind you, I never thought I'd complain about too many inches.


Freddo posted a comment   

GOOD !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ; )


Elizabeth posted a comment   

People who have an iPad, will already have an iPhone. And out of those people who would carry a 3.5" and 7" device. It's just plain stupid. The 7" could barely do much more than the 3.5". I find I rarely need anything bigger than my iPhone. For once I agree with Steve Jobs


AndrewP posted a comment   

As Yoda said: "That, is why you fail."


Nick posted a comment   

Jobs is back pedaling hard because he realises the ipad is too big for a portable device. Does he really think people are dumb enough to believe that 7" is too small but 3.5" is not?


JamesB4 posted a comment   

Its not expected that an iPad should fit in a pocket. However it is expected that the device should be simple to carry, and not be overly awkward. Thats why a 7 (or even 8) inch iPad makes sense.


StuartT posted a comment   

Jobs says a 7" screen is to small for fingers and yet still releases iphones with a 3.5" screen while everyone else is making there screens 3.7" or higher.


skfsfd posted a comment   

yes everyone had to sand down our fingers before they could use their Itouchs and iphones

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