Two major video rental chains, Video Ezy and Blockbuster, have announced a partnership with Sony designed to educate customers about the Blu-ray format.
A new survey has found that two-thirds of high-definition-capable TV owners lack an HDTV set-top box and half of consumers mistakenly believe that DVDs already offer HD video. Vendors, David Braue explains, have their work cut out for them in educating the public about the new technology.
Starting next month, US retail chain Best Buy says it will prominently display Blu-ray players and discs in its stores and recommend the format over rival HD DVD.
Australians may be snapping up high definition (HD) capable equipment, but movie studios and technology vendors face a potential public relations disaster if they can't help consumers avoid compatibility problems that could potentially force consumers to repurchase equipment down the road.