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2007/03/22
PS3 in focus: Stills from the Aussie media launch
Sony Computer Entertainment Australia held their big media launch for the PlayStation 3 in Sydney today, and we were there to catch all the action.
Crowds gather at shopping centres around Sydney for the Australian midnight launch of Sony's latest games and entertainment console, the PlayStation 3 (PS3).
Dick Smith PS Free pre-launch party
Last Night Dick Smith Electronics hosted their PS Free Night. The theme behind the night was to promote preorders and provide the customers with a chance got play the PlayStation 3. Some customers even had the chance to play against either FHM star Imogen Bailey or Rugby League star Willie Mason.
Sony's PlayStation 3 will be dressed in black when it finally arrives.
Models and company marketing executives gear up for Ceatec, a weeklong consumer technology show held outside Tokyo.
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