Tata Nano, the sub-AU$3,000 car

The other Nano
You've undoubtedly heard of the iPod Nano, and may even have the tiny music player tucked in a pocket or hanging from a lanyard around your neck. You can't tote the Tata Nano that way, but New Delhi-based Tata Motors is hoping its new subcompact has as powerful an effect on the automotive market as Apple's iPod did in media gadgetry.

The most striking thing about the car, though, isn't its size. It's the price: about 100,000 rupees, or about AU$2,900. Tata's goal is to get the Nano in the driveways of Indian citizens who otherwise couldn't afford four-wheeled transportation. Hence the company's preferred description of the vehicle: the People's Car.

Credit: Kyodo

The man behind the Nano
Ratan Tata, chairman of parent company Tata Group, stands with the Nano after driving it on stage at the New Delhi Auto Expo on Thursday. He explained the motivation behind the car this way:

"I observed families riding on two-wheelers -- the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby," he said at the unveiling ceremony, according to Tata's press release. "It lead me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family."

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What do you get for AU$2,900?
The cabin of the car seats four people "comfortably ... with generous leg space and head room". The five-door hatch is taller (1.6m) than it is wide (1.5m). From front to back, it measures 3.1m -- that's half-a-metre shorter than the current Mini.

Motivation comes from a two-cylinder, 623-cc fuel-injected engine. Tata says that this marks the first time that a two-cylinder petrol engine with a single balancer shaft is being used in a car. The model pictured here is the standard version.

Credit: Tata Motors

Aiming high and aiming low
This is the deluxe model, though Tata didn't specify how it qualifies as such. The company emphasised that despite its size, the People's Car meets safety requirements. The car has an all sheet-metal body, crumple zones, seat belts, and tubeless tires. Tailpipe emissions are within regulatory bounds, and the fuel-efficient Nano "has a lower pollution level than two-wheelers being manufactured in India today," the company says.

The cars will go on sale in India later this year. According to The Wall Street Journal, Tata will hold off on exports for several years.

Tata has aspirations at the high end of the auto industry as well as the bargain basement. Ford Motor Company confirmed last week that it is in talks to sell its Jaguar and Land Rover brands to Tata.

Credit: Tata Motors

Coming soon to Australia
Small cars were a common sighting at the New Delhi Auto Expo, as too were European and U.S. automakers looking to catch the eye of Indian auto buyers. This is the Fiat 500, which has won a swag of awards overseas, including European Car of the Year. It will go on sale sometime in Oz this year for around AU$20,000.

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VW goes back to the future
Also on display was the Volkswagen Up concept car, a design intended for urban settings. Like the original "people's car", the VW Beetle, it features a rear-mounted engine.

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Star of the show
A key competitor for Tata Motors is Maruti Suzuki India, a branch of Japan's Suzuki, that currently has a lock on 50-percent of the Indian market. This is Maruti Suzuki's A-Star concept car which, the company says without offering any details on eventual production models, "symbolises the next level of (Suzuki Motor's) India commitment."

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Suzuki does big too
Another Maruti Suzuki concept car at the New Delhi show is the sleek Kizashi, which CNET's Wayne Cunningham says shows the Japanese automaker's burgeoning infatuation with "big, gaudy, and brawny wagons".

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Chevy goes small
General Motors, meanwhile, brought its well-travelled Chevrolet WTCC Ultra concept car. The turbo-diesel WTCC Ultra sports several flights of fancy, including a carbon fibre body and rubberised dashboard. Its styling is a pointer to the next Holden Barina.

Credit: WENN