The gamification of bill paying

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Michelle Starr is the tiger force at the core of all things. She also writes about cool stuff and apps as CNET Australia's Crave editor. But mostly the tiger force thing.

BPAY has introduced BPAY Bingo in a bid to entice Australians to pay their bills.

(Credit: BPAY)

It's something we would have thought fairly intuitive — get paid, pay bills — but apparently, BPAY feels that too few Aussies are paying their bills in a timely fashion.

Its new incentive is called BPAY Bingo, and it offers prizes in exchange for paid bills.

(Credit: BPAY)

For each bill you pay, you get a "token" — that is, a little symbol to add to your bingo game card. Match a row of three on your card, and you go in a draw to win an AU$100 RedBalloon voucher. If you fill in the entire card, "you'll be in the running to choose from a swag of awesome prizes", according to the BPAY Bingo website.

If paying bills really grinds your gears, then this might just be the thing to keep your internet from disconnection.

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jbray posted a comment   

Biggest problem with paying with BPAY is that I don't get any rewards with it as it's not seen as a purchase. So I use AustPost's postbillpay instead, which luckily most of them list as an option. Slightly less convenient but it all adds up so I get CC rewards (you can also use paypal). I pay out my card each month so I'm left with just rewards, I don't pay any interest. Bah, something that I have to match to then go into a draw to possibly win something is not enticing enough, sorry BPAY.

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