LG's UD 3D TV.
When a TV is 84-inches — or four times the size of a 42-inch screen — and weighs in at 81kg, it was always going to be a niche product.
But with two 84-inch 4K TVs available in Australia now — Sony's Bravia 4K and the LG UD 3D TV — we've been waiting for someone to actually put a price on these high-luxury items. Sony already has for the US: it's asking US$25,000 for its screen. And in Korea, the LG launched at 25 million won, or around AUD$21,000. The smart money, it seemed, was on the big money — that is, at least $25,000 Australian for the "home cinema experience".
But at today's launch, LG surprised us all, with a price of just AU$15,999. It is still asking for a big chunk of change, make no mistake, but it's less than what many were expecting. (Don't forget that in 2004, a 40-inch plasma was US$10,000.)
Are LG taking a hit on a niche, small-market product in order to get a toe-hold in what they consider an important market, moving forward? Possibly — only LG could say, and they're unlikely to be telling that tale any time soon. Either way, LG have entered the game with an aggressive opening move — we're looking forward to Sony's response.