The thin line between ultrabook success and failure

If the ultrabook devolves into a hodgepodge of pseudo-thin, conventional designs, the chances of success are not good.

This may — or may not — be on the verge of happening, with designs like the Acer Aspire Timeline Ultra M3 and even the Hewlett-Packard Envy 14 Spectre. Though it's been said before, it's worth repeating: a kind-of-thin, kind-of-light laptop ain't an ultrabook.

We've handled the Acer M3, which is being marketed as an ultrabook. Sorry, but there's no way that's an ultrabook. And the HP Spectre? That's a wonderful design in many respects (Gorilla glass screen and chassis), but, after handling it a few times over the last several months, we know it's not an ultrabook — it's just too heavy and too big.

What the Spectre is, is a very nice, high-end laptop. Period.

So, here's the memo for all PC makers: the iPad and MacBook Air are popular, because they're extremely thin and portable.

A few guidelines to keep the ultra in ultrabook:

Certifiably thin and light

The Toshiba Portege Z835, Dell XPS 13 and HP Folio 13 are unmistakably ultrabooks. People may disagree about their feature set, screen quality, usability of the keyboard and so on, but they're all solid ultrabooks: thin, light, yet relatively powerful. Anything more than 19mm thick and above 1.5kg kicks a design back into too-familiar (read: boring) territory. Yes, many people will still buy conventional laptops, but those designs are not the future of mobile computing.

A US$599 "ultrabook" may be a contradiction in terms

Intel CEO Paul Otellini offered a rebuttal of sorts to the argument that ultrabooks need to be cheap to be successful. When asked about it earlier this month in an earnings conference call, he said: "I'm not a subscriber that it takes mainstream price points to get us to high volume. I mean ... that just helps." We would tack on that it's more about the quality of the product and the aesthetics, and good aesthetics don't come cheap. A plastic, flimsy US$599 "ultrabook" won't send consumers in droves to their closest electronics retailer.

Refrigerator + toaster = fail

"You can converge a toaster and a refrigerator, but those things are probably not going be pleasing to the user," Tim Cook said this week, when asked about the possibility of Apple bringing out a hybrid design that combines the elements of a MacBook Air and the iPad. He could be bluffing — Apple will bring out a hybrid only when it thinks it has perfected the concept, and then will call it "revolutionary" — but there's definitely some truth there. A bunch of kludgy contraptions (read: heavy, thick and unwieldy) that force the laptop and tablet together at gunpoint will only demonstrate to consumers that it's the worst of both worlds.


Add Your Comment


Be the first to comment on this story!

Post comment as

Sponsored Links

Recently Viewed Products