CES Press Day continues with Sony taking the stage to present its range of products for 2014.
Sony's 4K range of TVs gets two new members, with the X8504A series.
Both Sony and Samsung have slashed the prices on 4K Ultra HD in the US. Will this mean cost cuts for Australian consumers?
Sony has revealed its 55 and 65-inch 4K models, along with an expanded line-up of traditional HDTVs.
Sony's new 55- and 65-inch 4K TVs will be available in the US from 21 April, with the US$699 4K player coming later in the year.
Sony will "loan" an Ultra HD player with 10 movies loaded to anyone in the US who buys its $24,000 TV.
Aimed at the medical market, Sony's new OLED TV boasts a resolution of 2048x2560 pixels.
Sony's promised "preloaded, native 4K entertainment" with its AU$25,000 TV is a US-only offer.
Sony US claims that the "world's first 4K Ultra HD delivery solution", along with full-length Hollywood films, will ship with its 84-inch TV.
Sony's Ultra High Definition television is available for pre-order from today, with delivery guaranteed before Christmas.
WHERE TO BUY
Sony Bravia Kdl-40r450a 40'' (101.6cm) Slim Led Lcd Tv - Full Hd 1080p Motionflow Xr 100 (
Best value: AUD$629.90
Sony 50 Kdl50r550a Full Hd Led Lcd Tv
Best value: AUD$1247.40
Sony 47 Commercial Full Hd Lcd Flat Screen Fwds47h1
Best value: AUD$2888.00