Sony's new 55- and 65-inch 4K TVs will be available in the US from 21 April, with the US$699 4K player coming later in the year.
Sony will "loan" an Ultra HD player with 10 movies loaded to anyone in the US who buys its $24,000 TV.
Aimed at the medical market, Sony's new OLED TV boasts a resolution of 2048x2560 pixels.
Sony's promised "preloaded, native 4K entertainment" with its AU$25,000 TV is a US-only offer.
Sony US claims that the "world's first 4K Ultra HD delivery solution", along with full-length Hollywood films, will ship with its 84-inch TV.
Sony's Ultra High Definition television is available for pre-order from today, with delivery guaranteed before Christmas.
Sony will be calling the successor to high definition "4K Ultra High Definition", despite consensus on a simpler name.
Sony's monster 4K screen will cost slightly more than a new 2012 Honda Civic.
Sony has announced its first 4K television, the 84-inch XBR-84X900, which features a separate stereo speaker system and passive 3D viewing.
As far we can tell, this would be the largest TV that Sony has ever produced for the mass market.
WHERE TO BUY
Sony BRAVIA KDL32W670A 32 Inch 80cm Full HD LED LCD TV
Best value: AUD$729.00
Sony BRAVIA KDL42W670A 42 Inch 107cm Full HD LED LCD TV
Best value: AUD$989.00
Sony 55 EX630 Pro Bravia LED TV
Best value: AUD$1599.00