What is Philips' development process when following an Editors' Choice winning product like the Aurea TV? Simple: just ask the ladies what they're into.
Introducing the new Design Collection of plasma and LCD screens, CEO Andrea Ragnetti explained their strategy: women, according to Philips' research, are "more critical consumers who need to see the personal benefits of a product".
Not just that, "they want it to make them feel good," Ragnetti said.
These conclusions have led to a range of televisions that is essentially "once more, with feeling": similar to what we've seen before, but with softer edges.
The new 7000 Series of feelgood flat screens is all about smooth, almost Apple-esque contours and rounded bezels. Whether or not you're into the touchy-feely shtick -- Ragnetti says the company is "taking once-familiar objects and giving them a new sense of intimacy so we can engage with them more fully, more emotionally" -- you can't deny they're pretty sexy.
Ranging from 19 to 52 inches (48 to 132cm), the TVs feature an invisible speaker -- there are no grilles or perforations to clutter up those smooth surfaces. Available with or without Ambilight lighting effects, the models also sport four HDMI 1.3 ports and a reduced response time of 2ms (compared with the 5ms of the previous series). An acrylic edged bezel seals the swanky deal.
Like this article? Click below to send it to your mobile for free!
dan_rox77
15/03/2008 05:14 PM
hmmm, they beat apple to it...
Report offensive content