Twitter rolls out location-based promoted tweets

About The Author

CNET Editor

Lexy spent her formative years taking a lot of photos and dreaming in technicolour. Nothing much has changed now she's covering all things photography related for CNET.

Have you noticed promoted tweets creeping into your timeline? The micro-blogging service now offers a way for advertisers to target promoted tweets based on location.

(Credit: Twitter)

The new service was announced in a blog post. It's primarily aimed at large corporations with a global reach that want to promote offers or services to a small subset of their audience based on geographic location or device type.

Like previous promoted tweets, advertisers only pay when users interact or engage with the tweet in question. Tweets can be targeted on a country level, or, within the US, on a regional level.

Now global brands that have different launch dates for several countries can send tailored messages at different times, customised for the users in each country. Mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users.

Companies that have already tested the location-based promoted tweet include British Airways, Coca Cola and The Washington Post.

Add Your Comment


Be the first to comment on this story!

Post comment as

Sponsored Links

Recently Viewed Products