The English village of Kings Langley in Hertfordshire will be temporarily renamed "King's Landing" to celebrate the DVD launch of Game of Thrones season three.
King's Landing as it appears in the opening credits of Game of Thrones.
There are very few similarities between the small town of Kings Langley in the UK, with its population of just over 5000 (and reputation as the former home town of Ovaltine) and the sprawling capital city of Westeros, home to the ruling Baratheon family and all manner of treacheries and murders.
Yet, for a week in February, Kings Langley will bear the name "King's Landing" to help promote the release of season three of HBO's hit middle-ages era fantasy show Game of Thrones on DVD and Blu-ray, the Watford Oberserver reports.
The idea occurred to one of the show's producers when he heard the name "Kings Langley" over a train's loudspeakers as one of the stops along the line on which he was travelling.
"This re-naming is a great opportunity to put Kings Langley [...] on the map," councillor Alan Anderson, who represents the town, said. "You can't ignore the parallels between Kings Langley's own rich history and the themes in the show such as battling kings and warring families."
From 17 February, the town's two main signs will be changed for just one week to reflect the change.