Ustream's BFF app live broadcasts to Facebook

Streaming company Ustream announced on Friday in the US that it is bringing live video to Facebook's news feed, according to The Verge.

Ustream's BFF app in recording mode, with comments.
(Screenshot by CNET)

The streaming will come via a new mobile app called BFF. No, it doesn't stand for best friends forever; it means "Broadcast For Friends". The idea is for people to simultaneously record and broadcast on Facebook without having to upload the video first. Apparently, Ustream's goal is for it to be simple.

The way the app works is after loading it up, users can choose who in the Facebook world they want to see it, then pick a camera filter — and then they're good to start recording. Once the stream gets going, people can like it or comment on it within Facebook.

Ustream broadcasting was designed to support multitudes of viewers at once. For example, more people watched the Mars rover landing on Ustream than on TV — 3.2 million people to be exact. With this kind of back-end knowledge, Ustream appears well equipped to handle Facebook's millions of users without crashing the network.

The BFF app won't be a component of the iPhone and Android Ustream apps that already exist. Instead, it will be a stand-alone application. According to The Verge, the app for Android is on its way, and the iPhone app is still waiting for Apple's approval, which is expected in September.

Here's a video demo of the app:


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