Vevo set to launch in Australia

Music-streaming service Vevo is set to launch its on-demand service in Australia next week, after signing a partnership with MCM Media.

One Direction

One Direction is big on Vevo.
(One Direction 202 image by Fiona McKinlay, CC BY-SA 2.0)

The service, currently only available in the United States, Canada and the United Kingdom, launched in 2009 as a joint venture between Sony Music Entertainment and Universal Music Group. It is used by artists such as One Direction, Rihanna, LMFAO and Lady Gaga. While Vevo doesn't charge users for the service, revenue is delivered through advertising, both in banners on the company's YouTube channel and in short video commercials that play after every second video stream on the website. Users plug in to Vevo's website by logging in through their Facebook account.

In addition to hosting music videos, Vevo also broadcasts live concerts, with artists like Coldplay and Pitbull.

Vevo boasts 240 million users worldwide, and 3.3 billion video views per month. Vevo is expecting to be able to attract some of the 5.5 million unique Australian visitors it gets through YouTube over to its website when it launches next week.

MCM Entertainment Group CEO Simon Joyce said in a statement that the partnership will bring together MCM's existing portfolio of websites together with Vevo.

"The addition of Vevo to our existing websites, and, will ensure MCM Media is delivering Australian music fans unparalleled access to artists while giving advertisers greater opportunity to engage with music lovers."


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