Vevo to launch on Ouya in 2013

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Crowd-funded Android console Ouya has teamed up with music video-streaming service Vevo.

(Credit: Ouya/Vevo)

Ouya became an overnight success on Kickstarter, and has raised over US$6.2 million in funding.

When the Android-based console is released in March 2013, it will count Vevo as one of its launch partners.

Vevo is a music video-streaming service run by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media. Many users will be familiar with Vevo, thanks to its syndication deal with YouTube. It has a catalogue of over 50,000 videos and 11,000 artists.

The partnership is part of Vevo's broader plan to integrate itself into living rooms around the world. Michael Cerda, senior vice president of product and technology at Vevo, said, "we will continue to deliver our premium music video programming to the rest of our platform consisting of Vevo.com; mobile and tablet apps (including Android, iOS, Windows Phone); connected TVs, like Xbox; and partner sites, such as Facebook and YouTube".



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Chandler posted a comment   
Australia

Seems that more and more companies are having successes through platforms - i.e. Vevo through Youtube, Zynga through Facebook, Samsung through Android - and because of these successes they are deciding to break free of those platforms and move into other area's on their own - i.e. Vevo's making their own apps (rather than having users go through Youtube), Zynga's running games through iTunes/Google Play (rather than Facebook), and Samsung looking at putting it's own OS on its phones (rather than Android).

Whilst it's great to see these companies having these successes and branching out, am I the only one who see this as potentially a bad thing for the consumer?

Looking down these tracks to the future, I see users needing a "Vevo" account (rather than just using Youtube), a "Zynga account" (rather than Facebook), and yet another mobile OS in the ring.
I'm all for more competition, but sometimes it just makes things more complicated than they already are...

I could be way off the mark, but those are my thoughts :)




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