Vintage Apple sales video surfaces, stars Jobs as FDR

A rare, internal video that Apple originally aired during its 1984 international sales conference has been put online.

Steve Jobs dressed up as Franklin Delano Roosevelt in a 1984 internal sales video.
(Credit: Network World/Screenshot by CNET)

Network World has posted a full version of the nine-minute film, which shows an exuberant — and costumed — Steve Jobs and other early Apple execs staging a World War II-style assault on tech rival IBM, just ahead of launching the first Macintosh.

In it, Apple stages a multi-front attack against IBM, saving office zombies from the mundane with Macs that can talk. Jobs also dons a full suit, bowtie, cigarette and grey hair colouring to look like Franklin Delano Roosevelt. No, really. There's even a cameo appearance of the hammer-throwing athlete from Apple's famous 1984 Super Bowl ad.

The film was provided by former Apple employee Craig Elliott, who is currently the chief executive at Apple's neighbour, Pertino Networks. As Network World's Paul McNamara points out, a section of the video appeared in a video tribute made for Jobs on his 30th birthday, which was posted online following Jobs' death last year before being taken down over a copyright notice.

You'll have to head over to Network World to see the video, as it's not available for sharing elsewhere.


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