Virgin Mobile offers Aussies free beer

By Joseph Hanlon on 29 September 2009

Oh Virgin Mobile, you know us too well.

The new-look Virgin Members' Lounge website.
(Screenshot by CNET Australia)

The party-hearty mobile operator today launched its new-look branding and members' lounge alongside a new CBD store on Pitt Street in Sydney. Part of the new direction for Virgin will be ongoing member's benefits for subscribers, starting with "Free beer on Fridays" running for the entire month of October. Members and guests logging into the new Members' Lounge website will have the option to be sent a redeemable voucher via SMS for a Hahn Super Dry in selected venues.

The mobile operator will also leverage the Virgin brand by offering deals to its customers in partnership with Virgin Airlines and Virgin Car Insurance. Customers who fly Virgin, for example, will be able to claim 10 per cent of the cost of their airline ticket back as credit on their mobile phone account. Members' benefits will also revolve around entertainment, which embraces Virgin Mobile's recent sponsorship of the Metro Theatre in Sydney. Members will be given VIP treatment at gigs hosted by the Metro, including advantages when buying tickets, access to the best areas of the theatre, and band meet and greets.

At the store opening, Virgin Mobile Australia CEO Peter Bithos explained that the shift in the company's focus is intended to provide value to customers beyond the signing of a new contract and for the life of the subscription. "We want a relationship with our members that goes beyond a transactional one," says Bithos.

Topics: mobile phone, virgin mobile, beer, members lounge

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Comments (6)

  • HJM commented on 23/10/2009 11:35

    To learn more about the company that delivers the mobile vouchers in this initiative visit www.figitt.com

  • Virgin Mobile Australia Kevin D commented on 21/10/2009 13:23

    Glad to report the website has been fixed, seems like alot of Members enjoy a beer on Fridays!

    (As backup, details on how to redeem are printed on the beer coasters of participating venues).

    Enjoy your drinks while we are hard at work putting major fixes in place to address the internet access issues.

    Kevin D
    Virgin Mobile Australia.

  • Duckyboy commented on 09/10/2009 14:52

    I cannot get in to get my free beer

  • Min commented on 09/10/2009 00:57

    I've been unable to top up my credit for over a week now, have rung the 'help' line twice (Friday & Tuesday) to be told "due to a severe tecnical outage" we can't talk to you. That was after having to press buttons for about 10 mins too! I then sent them an email (tues) & still havn't heard back. Hopeless! Still no credit either!

  • Richard commented on 02/10/2009 14:53

    Agreed. I havn't been able to use the internet on my phone for the last week. They owe me lots of free beers.

  • Kevin commented on 30/09/2009 12:46

    Relationships would be great if they could get the *%*&% internet to work consistently. Highly recommend not joining these guys if you want good internet access.

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