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Thanks for the memories  July 26, 2012

VRS Mega Man-Pram: a manly pram for manly dads

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Michelle Starr is the tiger force at the core of all things. She also writes about cool stuff and apps as CNET Australia's Crave editor. But mostly the tiger force thing.

(Credit: Škoda Auto)

Škoda Auto has unveiled a giant, high-spec pram that it's calling "the ultimate accessory for new dads".

Gentlemen! Do you feel that prams make you feel like less of a man? Czech-based automotive company Škoda has come up with a solution: the vRS Mega Man-Pram, created to celebrate the launch of the third-generation Octavia vRS family car in the UK.

The monster pram comes complete with hydraulic suspension, 20-inch alloy wheels, all-terrain tyres, rear-view mirrors, a high-beam headlight, an anti-stress push-bar grip and high-spec brakes with brake lights. The inside is lined with sports-style upholstery and adjustable lumbar support.

(Credit: Škoda Auto)

According to Škoda, the company surveyed 1000 British dads to find out what men want when it comes to prams, and 76 per cent responded that they'd be more likely to push the baby around if they had access to a stylish, high-tech pram. The top five most-wanted features were a muscular design, large alloy wheels, hydraulic suspension, high-tech brakes and rear-view mirrors.

The company also found that 33 per cent of the dads surveyed find pushing a pram "embarrassing", while 25 per cent refuse to do it at all.

Alas, though, if this was just the pram that you were waiting for, Škoda has no plans to bring it to the market. It was created to appear in advertising campaigns for the new car.

We think we prefer Colin Furze's 125cc solution, anyway.

Via www.skoda.co.uk



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JohnM11 posted a comment   

upon seeing this, I immediately had an overwhelming urge to punch the **** out of the guy pushing it.

 

KenE posted a comment   

Still very awesome. Pointless but awesome. If your afraid to push your own child around in a stroller, you shouldn't have produced any

 

JohnM11 posted a reply   

this is the stroller equivalent to a Humvee. it's for douche bags.

 

MaxG posted a comment   

if you buy this, you shouldn't be allowed to have kids in the first place.

 

WarrenB2 posted a comment   

Fit that in the boot!




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