What was missing from Apple's WWDC 2012 keynote?

We heard a lot of big news at this year's Worldwide Developers Conference (WWDC), but, as always, there were tons of rumoured announcements that stayed on the cutting-room floor.

It seems as though every Apple event comes with an increasingly large dose of sparkling hype, and that plenty of supposedly imminent announcements end up not happening.

This year's keynote speech by Tim Cook at WWDC had its share of big news and plenty of excitement — iOS 6, Retina display MacBook Pros — but here's what wasn't there.

Consolidation of the MacBook line

Yes, that Retina display MacBook Pro is stunning, and it covers a lot of what we were looking for in a MacBook — but Airs and Pros still exist, and with lots of different screen sizes. Is choice confusing or welcome? We personally would have preferred the fancy Pro to be a bit more affordable.

4G on a MacBook

Well, there still aren't any MacBooks with built-in mobile broadband. The Retina display MacBook Pro seemed like a shoo-in for 4G long-term evolution (LTE), but it didn't come to pass.

No new iMacs or Mac Minis

The Mac Pro got stealthily updated on Apple's website without a mention in the keynote speech, but the iMacs and Mac Minis are still last year's models. Best guess: news will come on those soon.

Apple TV SDK/App Store

The biggest pre-WWDC rumour fell flat on its face: Apple didn't speak a word about the Apple TV or the availability of apps for it.

Apple HDTV hardware

As mentioned above, there was no Apple TV, and that included hardware as well as software. We knew that the odds on Apple TV hardware were slim to none, and the keynote didn't have any surprises.

The next iPhone

No one expected a new iPhone, but while iOS 6 was a star of the keynote, the next iPhone remained a mystery. However, iOS 6 offers enough new features to make an existing iPhone (3GS or later) feel practically new.

iPad Mini

Was anyone expecting this? For the sake of being a completist, this is on the list. The newest iPad remains the third-gen version that debuted in March.

Update or overhaul of iTunes and the App Store

Do you find discovery of apps difficult? Feel frustrated by the design of iTunes? None of that is changing. A few rumours pegged mobile App Store redesigns, but that didn't happen.

Let us know in the comments below about anything you were expecting that didn't appear.


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GregS3 posted a comment   

Christ, you blokes are hard to please.

Just because you went with the gossip and obviously haven't taken the time to absorb the implications of what that announced today, tells me you're just wanting to have a whinge for the sake of it.

Can see what i don't check your site very much.


SanjivS posted a comment   

Mobile apps for iTunes and the App Store have been revised in iOS 6 - the last point is incorrect.


ant_man posted a comment   

The iPhone is starting to look old hat, Apple. Steve Jobs' dying wish that he could 'crush Android' may never come true....

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