WhatsApp hits 400m user mark

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Nic Healey can usually be found on a couch muttering about aspect ratios and 7.1 channel sound - which is helpful given that he's the home entertainment guy at CNET.

WhatsApp has announced that it now has 400 million monthly users.

(Credit: WhatsApp)

Jan Koum, CEO of the popular messaging app took to the company's blog to break the news. According to Koum, WhatsApp has added 100 million regular users in just the past four months.

"WhatsApp has just 50 employees, and most of us are engineers. We've arrived at this point without spending a dollar on targeted ads or big marketing campaigns," Koum said.

With Facebook now claiming 1.2 billion users, WhatsApp is one third the size of the social giant. Mobile messaging is the new social battlefield, and WhatsApp seems ready to provide plenty of challenges to its competitors in the market.

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EllieR posted a comment   

LINE is the most popular in my area, I've tried about 7 of the messaging apps and LINE has been my favourite by far


Smuff posted a comment   

This just beggars belief...Isn't this like the other messaging apps? For example one that has been around for years that starts with "S" and rhymes with 'Pike'! Jeez what are they going to do next, break ranks with ground breaking technology and release VOIP calls for free??? Cynical I know, but to me this just goes to show that things go in circles and internet is so powerful that trends flow so quick that 400M people now have another app to manage that accomplishes a similar task if not the same task. I think I'm going to research just how this happened and release an app that I has a sling-shot and you hurl objects are creatures.

On a positive note, congratulations to this company, I don't know how you come up with the idea, but well done!

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