WhatsApp has a message for its users — a lot of them.
WhatsApp Messenger running on iOS.
(Screenshot by Steven Musil/CNET)
The mobile messaging service announced today that it set a personal record on New Year's Eve, processing 18 billion messages on the last day of the year. The company said that it delivered 7 billion inbound messages and 11 billion outbound messages, surpassing its previous record of 10 billion messages processed in one day last August.
In comparison, Apple revealed in October that its iMessage text service had delivered about 300 billion texts sent by iOS users during the previous 12 months — an average of less than a billion a day.
WhatsApp's growth was rumoured to have attracted acquisition interest from Facebook — a TechCrunch report that WhatsApp called "a rumour and not factually accurate".
Founded in 2009, the Santa Clara, California-based company provides a smartphone app for Android, BlackBerry, iOS, Symbian and Windows Phone that delivers messages, as well as images, audio and video. Its messaging app allows people to text without paying for SMS.