Commentary: with the announcement of the Apple iPhone 4 and its improved camera specifications, this phone could have the potential to change the market for photographers and photographic manufacturers.
(Credit: Apple)
The original incarnations of the iPhone helped catapult an already strong movement for shooting with a mobile device, resulting in a phenomenon known as iPhoneography. With all the updates to the imaging capabilities of the iPhone 4 it's only natural to assume that this predilection will continue, as casual photographers eschew basic compacts for the all-in-one ease of a mobile device.
At the WWDC Keynote address, Steve Jobs even compared the iPhone to "a beautiful old Leica camera". Though he was referring mostly to the aesthetic of the device, this direct comparison to the imaging company and the positioning of the iPhone's photographic capabilities won't go unnoticed. Earlier this year, a Nokia executive made the bold claim that mobile phones would soon replace conventional cameras, including SLRs.
With all the improvements in the iPhone's camera, can other camera manufacturers offer enough points of difference to sway potential buyers to invest in two separate devices for their photographic needs?
The sensor
The iPhone 4 features a 5-megapixel camera, but more importantly it houses a backside-illuminated sensor (BSI), something that has only started to appear en masse on compact cameras this year. BSIs have key advantages over traditional sensors, including better low-light capabilities and the ability to capture more frames per second in continuous shooting. The momentum surrounding any Apple announcement certainly has the potential to accelerate the recognition process for this sort of technology in the minds of consumers.
(Credit: Apple)
At the moment, there are only a few camera manufacturers that have these sensors in their range, including Canon's IXUS 300 HS, Nikon's P100, and Sony's TX1 and WX1. It's a technology that is available now but certainly not commonplace enough for its inclusion on the iPhone to be something that could be considered as Apple playing "catch up". In addition, though the megapixel count seems rather low in comparison to other 10-megapixel-plus compact models, most consumers won't be printing images larger than standard 10x15cm prints, if printing at all.
Then there's the inclusion of an LED flash on the iPhone, a feature that was one of the main reasons for using a standard compact over a mobile phone to take images in low-light situations.
Photo display
One area that the iPhone excels in is image display. The new 3.5-inch display on the iPhone 4 presents a much larger surface area to display photographs, certainly larger than the screens on other compact cameras, with notable exception of the Samsung ST5500 that has a 3.7-inch display. The screen resolution, at 960x640, presents a huge jump over the pixel count on entry-level compacts and even some expensive prosumer models.
(Credit: Apple)
Another strength is video recording. As it stands now, the iPhone is capable of 720p HD recordings at 30 frames per second; a specification that's pretty much on par with most mid-range compact cameras available on the market today and encroaches steadily on the territory of stand-alone camcorders. Video editing, as part of the iPhone iOS 4, is something that scarcely appears on compact cameras except in a very basic form. However, the storage capacity in the phone itself (16GB or 32GB) presents some limitations for keeping large video files.
The role of apps
This is undoubtedly the biggest advantage the iPhone has over compact cameras. Being able to apply effects and tweaks in-phone or in-camera increases the accessibility for many would-be photographers by removing the expensive barriers to entering the post-processing market (that is, apart from the initial outlay of buying the handset).
The ability for third-party developers to create apps for the platform also opens up the market to some extent, allowing others to create image effects and tools that would normally be limited or closed off to everyday photographers.
The downsides
The iPhone 4 certainly doesn't win on every account; compacts have the flexibility of zoom lenses and more importantly, faster optics. At this stage, the lens specifications for the iPhone aren't known and there's also the important ramifications of shutter lag, image processing times and general responsiveness of the camera, which is something that won't be known until photographers actually get their hands on the device. The iPhone also can't replace the most important aspect to this debate either: the photographer.
Naturally, the iPhone 4 can't compete with the flexibility of traditional SLR cameras, or indeed compact cameras with manual exposure controls. But it could be foolish for camera manufacturers to assume a customer in the market for a phone and a simple camera would choose to buy two devices rather than one that could do it all.
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